Book on our site
Up to 10% cheaper
than Booking.com
Check rooms and rates
From846US$ /night
Check-in
18Oct2025Select date
Check-out
19Oct2025Select date
Rooms and Guests2 Guests, 1 Room
Key details

About the Hotel

Piazza Santa Maria Novella 7, Florence, Italy, 50123

Rooms and suites

The Place Firenze provides 20 rooms spread over four floors around a small internal courtyard with Moroccan lamps. Room options include Classic Rooms (up to 215 sqf) with pastel green decor, Superior Rooms with distinct layouts, and Deluxe Rooms with individual designs. The Duplex Junior Suite (400 sqf) features two levels overlooking Santa Maria Novella Square and Church, with a studio on the lower level and a bedroom upstairs. Suites (500 sqf) offer a pearl-grey living room with a king-size sofa bed and a bedroom with a bathtub/shower. The Panoramic Loft has two levels, a living room, and views of Santa Maria Novella Square. The Penthouse, on the top floor, includes a balcony with city views. Master Rooms (500 sqf) feature a decorative fireplace, four-poster bed, and pearl grey carpet.

Dining at Place

The Place Firenze offers breakfast served à la carte or in-room. The all-day menu includes options from a classic club sandwich to tuna tartare, pasta, salads, and grilled octopus with avocado cream. Guests in the Lounge enjoy breakfast, lunch, snacks, aperitifs, and dinner. The J.K. Terrace, located on Santa Maria Novella Square, serves organic Tuscan and Italian specialties. The J.K. Lounge features a before-and-after dinner setting in white with long sofas and chromatic lighting. The J.K. Champagne Bar offers cocktails, Florentine roast coffee, and Tuscan cookies.

Leisure and activities

Guests can relax in the TV Room with a large flat screen and sofas or on the rooftop terrace with panoramic views. The hotel provides activities such as museum visits with dressing up, farm safaris in a Landrover Defender, and pizza-making and painting lessons. Antibacterial hand sanitizers by Dr. Vranjes are available in public areas. Guests get free access to Florence Fitness gym.

Location and transport

The Place Firenze is located near Santa Maria Novella station and 0.6 km from Florence Santa Maria Novella. Peretola Airport is 10 km away. The hotel overlooks Santa Maria Novella Square and Church and is close to designer boutiques on Via Tournabuoni. The rooftop terrace offers panoramic views. The hotel occupies a townhouse south of Santa Maria Novella station.

Services available

The Place Firenze provides personalized service and hospitality. The hotel offers event hosting in the J.K. Lounge Restaurant & Bar. Travertine marble bathrooms feature custom amber scents by Dr. Vranjes. In-room amenities include ironing facilities, heating, air conditioning, mini-bar, sitting area, terrace, soundproofed rooms, and free Wi-Fi.

View all

Select your room type

The hotel offers a variety of rooms including double rooms, family rooms, and suites with breakfast, free cancelations, and special deals
Deluxe Double Room
Max:
2 persons
32 m² 
Bed options:
1 King-size bed
Shower
Heating
Check Prices
Santa Maria Novella Master Suite
Max:
2 persons
50 m² 
Bed options:
1 King-size bed
Shower
Coffee machine
Check Prices
Junior Suite
Max:
2 persons
40 m² 
Bed options:
1 Double bed
Shower
Heating
Check Prices
Show all roomsLess

Price and Room Availability Calendar

Check availability and prices for your dates now!

Getting around

A list of all available modes of transport

City Centre
Florence200 m
Airports
Peretola (FLR) 6.8 km
Galileo Galilei (PSA) 80.8 km
Train
Florence Santa Maria Novella Railway Station500 m
Bus
Bus stop100 m

Facilities

The hotel offers amenities for your comfortable stay and unforgettable experiences

General

  • No smoking on site
  • Free Wi-Fi
  • Parking
  • Safe deposit box
  • 24-hour reception
  • VIP check-in/ -out
  • No pets allowed
  • Security
  • Luggage storage
  • Lift
  • Smoke detectors
  • Fire extinguishers

Services

  • Valet parking
  • Room service
  • Housekeeping
  • Laundry
  • Dry cleaning
  • Welcome drink

Dining

  • In-room breakfast
  • Restaurant
  • Snack bar
  • Bar/ Lounge area

Business

  • Fax/Photocopying

Children

  • Cots
  • Babysitting/Child services
  • Baby pushchair

Spa & Leisure

  • Leisure/ TV room

Room features

  • Wi-Fi in rooms
  • Air conditioning
  • Heating
  • Mini-bar
  • Soundproofed rooms
  • Sitting area
  • Terrace
  • Garden furniture
  • Ironing facilities

Bathroom

  • Bathtub
  • Free toiletries

Media

  • Flat-screen TV
  • AM/FM alarm clock

Room decor

  • Carpeted floor
Show more

Location

Piazza Santa Maria Novella 7, Florence, Italy, 50123
Map view
Piazza Santa Maria Novella 7, Florence, Italy, 50123
Nearby
Landmark
Campanile di Giotto
570 m
Church
Basilica of Santa Maria Novella
120 m
Museum
Strozzi Palace
320 m
Museum
Museum of Opera of Saint Maria of Fiore
600 m
Church
Battistero di San Giovanni
500 m
Square
Piazza della Repubblica
460 m
Church
Ognissanti Church
490 m
Museum
Medici Chapel
460 m
Restaurants
Restaurante Il Latini
210 m
Via Dei Palchetti 6/r
Ristorante Buca Mario
110 m
16r Piazza degli Ottaviani
JK Place Firenze
0 m
Piazza di Santa Maria Novella 7
La Spada
90 m
Via della Spada 62R A Due Passi Da P. Zza S. Maria Novella
Trattoria al Trebbio
100 m
Via delle Belle Donne 49r
Cicalone
120 m
Via Delle Belle Donne 43 R
Mattacena
120 m
Via del Moro 87r
I'Tuscani 2
180 m
Via de Federighi
Caffe Santa Maria Novella
120 m
Via della Scala 1/r
Il Grillo
140 m
Piazza di Santa Maria Novella 32r
La Martinicca
100 m
Via del Sole 27/R
Want to see Exclusive Early Booking Rate?
Get exlusive rates right now!
Check Rates
Check-in
18Oct2025Select date
Check-out
19Oct2025Select date
Rooms and Guests2 Guests, 1 Room