The Soho Hotel, Firmdale Hotels London Exterior photo The photo shows a view of the Soho Hotel building in London. The building is made of red brick and has large, multi-paned windows. The word "SOHO HOTEL" is written in gold lettering above the entrance. A Union Jack flag is hanging from a pole attacheThe Soho Hotel, Firmdale Hotels London Exterior photo The photo shows a small, cozy lounge area with a distinctly retro and playful vibe. The walls are covered in a bold, black and brown patterned wallpaper with stylized tribal or geometric motifs. 

In the foreground, there's a yellow and brown stripedThe Soho Hotel, Firmdale Hotels London Exterior photo The photo shows a classic full English breakfast served on a white plate with a gold rim. The plate is filled with a variety of breakfast items, including two fried eggs with bright orange yolks, a few slices of crispy bacon, a couple of sausages, tw
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Rooms and Guests2 Guests, 1 Room
Key details

About the Hotel

4 Richmond Mews, London, United Kingdom, W1D 3DH
-
Near Piccadilly Circus
Perfect
9.5
9.8
/10
4.7
4.5
/5

Amenities

The Soho Hotel features two state-of-the-art screening rooms, providing an authentic cinematic experience. The wellness area, Soholistic, includes a gym and offers a variety of body and beauty treatments. Private dining and meeting rooms are available, catering to both corporate and leisure needs.

Rooms & Suites

Each of the 96 individually designed bedrooms and suites has floor-to-ceiling windows, enhancing the airy ambiance. The accommodations include options for families with spacious layouts and interconnecting rooms. Luxurious amenities such as Chromecast-enabled flat-screen TVs and high-quality bath products are standard.

Dining

Refuel, the British and European restaurant, serves brasserie classics alongside seasonal dishes, ensuring a diverse menu. A dedicated selection of English wines is available at the bar, offering a taste of local flavors. The hotel also provides a themed Afternoon Tea experience inspired by SIX the Musical, featuring unique pastry creations.

Location

Located on a quiet street, The Soho Hotel is surrounded by London's bustling entertainment neighborhood. Guests can easily access nearby theaters and attractions within walking distance. The proximity to various cultural spots makes it a prime choice for city explorers.

Private Events

The hotel offers flexible private rooms that can be adapted for different events ranging from receptions to corporate meetings. The Indigo and Sandra Blow Rooms showcase striking designs, ideal for memorable gatherings. The Crimson Bar provides a relaxed setting for drinks before or after screenings.

Highlights

Screening Rooms: Two state-of-the-art screening rooms

Wellness: Soholistic gym & treatments

Dining: Refuel Restaurant & SIX Afternoon Tea

Private Events: Flexible private rooms

“A stay here transcends mere accommodation, becoming a curated experience. The hotel's heart beats with individually designed rooms and exclusive dining-testaments to a commitment that feels both cool and genuinely attentive. It stands apart as a sanctuary where impeccable service meets effortless style.”
Hotel logo
Anna BlackEditor-in-Chief at Tohotel
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Select your room type

The Soho Hotel, Firmdale Hotels offers a variety of rooms including double rooms, family rooms, and suites with breakfast, free cancelations, and special deals
Superior Room
2 persons
295 sq. feet 
1 King-size bed
Shower
Heating
Luxury Room
2 persons
445 sq. feet 
1 King-size bed
Shower
Heating
Deluxe Room
2 persons
520 sq. feet 
1 King-size bed
Shower
Heating
Luxury Junior Suite
2 persons
530 sq. feet 
1 King-size bed
Shower
Heating
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Price and Room Availability Calendar

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Facilities

The Soho Hotel, Firmdale Hotels offers amenities for your comfortable stay and unforgettable experiences
Facilities: Perfect
9.5/10Review score

General

  • No smoking on site
  • Wi-Fi
  • Parking
  • Safe deposit box
  • 24-hour reception
  • Express check-in/ -out
  • No pets allowed
  • Rooms/ Facilities for disabled
  • Wheelchair access
  • Security
  • Luggage storage
  • Lift
  • Currency exchange
  • Smoke detectors
  • Fire extinguishers

Sports & Fitness

  • Fitness centre

Services

  • Paid shuttle service
  • Valet parking
  • Room service
  • Housekeeping
  • Laundry
  • Dry cleaning
  • Welcome drink

Dining

  • In-room breakfast
  • Restaurant
  • Snack bar
  • Bar/ Lounge area
  • Packed lunches
  • Special diet menus

Business

  • Meeting/ Banquet facilities
  • Fax/Photocopying

Children

  • Cots
  • Babysitting/Child services
  • Baby pushchair
  • Board games
  • Children's menu

Spa & Leisure

  • Leisure/ TV room
  • Facial
  • Treatment room
  • Beauty treatment
  • Massage

Room features

  • Air conditioning
  • Heating
  • Mini-bar
  • Sitting area
  • Tea and coffee facilities
  • Dining table
  • Ironing facilities
  • Rollaway beds

Bathroom

  • Separate tub and shower
  • Free toiletries
  • Bathroom telephone

Media

  • Flat-screen TV
  • Direct dial telephone
  • AM/FM alarm clock
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Dining Onsite

At The Soho Hotel, Firmdale Hotels, culinary delights await in vibrant and inviting settings. Experience an array of international flavors at REFUEL, perfectly complemented by an artistic ambiance that tantalizes both palate and senses.
The Soho Hotel, Firmdale Hotels London Restaurant photo The photo shows an elegant restaurant dining area. The walls are a soft blue, adorned with a large, colorful mural depicting a vibrant, somewhat abstract scene with figures and buildings. Above the mural, there's a framed artwork with a black and whi
The Soho Hotel, Firmdale Hotels London Restaurant photo This photo shows a stylish and inviting restaurant interior. The walls are covered in a vibrant, patterned wallpaper featuring large floral designs in shades of orange, red, and black. 

The lighting is a mix of modern and decorative. Several hanging
The Soho Hotel, Firmdale Hotels London Restaurant photo The photo shows the interior of a movie theater, focusing on the rows of seats. The theater has a dark ceiling with many small, white stars, creating a starry night effect. A bright, white, star-shaped light shines down from the center of the ceiling

Refuel

International
Ambiance
Modern setting enhanced by the striking presence of Fernando Botero's bronze sculpture, creating a chic yet comfortable atmosphere.
Key Offerings
Indulge in a superb à la carte breakfast featuring options from smoky haddock omelette 'Arnold Bennett' to fluffy Canadian pancakes with bacon and syrup. Afternoon delights include a selection of tea sandwiches and exquisite sweet treats like cherry trifles and chocolate biscuit cakes.
Reservation
No
Hours vary.

Crimson Bar

Bar & Lounge
Ambiance
A lively environment perfect for socializing, with vibrant decor ideal for enjoyable evenings or pre-screening drinks.
Key Offerings
Enjoy crafted cocktails and a selection of wines in a festive setting, making it a great spot for gatherings or whimsical nights out.
Reservation
No
Hours vary.

The Soho Hotel, Firmdale Hotels Location

4 Richmond Mews, London, United Kingdom, W1D 3DH
Map view
4 Richmond Mews, London, United Kingdom, W1D 3DH
Nearby
Oxford Street
Oxford Street
1100 ft
Restaurants
Burger and Lobster
600 ft
6 Little Portland Street
Busaba Soho
900 ft
106-110 Wardour Street Soho
Yauatcha Soho
1000 ft
15-17 Broadwick Street
Princi
800 ft
135 Wardour Street
Inamo Soho
800 ft
134-136 Wardour Street
Honest Burgers
700 ft
4A Meard Street
Wahaca Soho
1000 ft
80 Wardour Street
Zelman Meats
500 ft
2 St. Annes Court
Explore London
Local Attractions and Experiences
Top Attractions
Activities
Dining
Entertainment
The British Museum
The British Museum
12 minutes' walk
A world-renowned museum showcasing art and antiquities, featuring free admission and guided tours on select days.
Covent Garden
Covent Garden
9 minutes' walk
Vibrant market area known for shopping, street performances, and restaurants, offering a lively atmosphere and unique finds.
Trafalgar Square
Trafalgar Square
13 minutes' walk
Iconic public square famous for Nelson's Column, cultural events, and access to the National Gallery nearby.
National Gallery
National Gallery
12 minutes' walk
Home to hundreds of masterpieces, this free-entry gallery hosts various exhibitions and guided tours throughout the year.
Thames River Cruise
10 minutes' drive
Relaxing boat trip on the Thames offers stunning city views. Booking is recommended, with several tour options available.
Yoga Classes at Triyoga
15 minutes' walk
Find tranquility in yoga and meditation classes. Best for relaxation seekers, all levels welcome, with mats provided.
Street Art Tour in Shoreditch
20 minutes' drive
A thrilling exploration of London's vibrant street art scene, showcasing local talents and urban creativity on guided walks.
Burger and Lobster
Burger and Lobster
2 minutes' walk
Casual dining spot famous for its fresh burgers and lobsters. Perfect for a hearty meal, known for its lively atmosphere.
Yauatcha Soho
Yauatcha Soho
4 minutes' walk
Elegant dim sum teahouse serving contemporary Chinese dishes. Notable for its stylish decor and vegetarian options.
Busaba Soho
Busaba Soho
4 minutes' walk
Modern Thai restaurant offering a variety of curries and stir-fries. Great for casual dining, with vegan-friendly dishes.
The Soho Theatre
8 minutes' walk
A vibrant venue showcasing comedy, drama, and cabaret. Known for up-and-coming talent and a lively atmosphere.
Ronnie Scott's Jazz Club
15 minutes' walk
Legendary jazz venue famous for live music and intimate performances, offering a cozy vibe perfect for music lovers.
Picturehouse Central
10 minutes' walk
A cinema featuring independent films and blockbuster releases in stylish surroundings, complete with a bar and restaurant.
Getting around
City Centre
London11 min  ·  3000 ft
Airports
London City (LCY)23 min  ·  9.5 mi
London Heathrow (LHR)42 min  ·  17.3 mi
Train
Charing Cross Railway Station12 min  ·  3300 ft
Underground
Tottenham Court Road Station5 min  ·  1400 ft
Bus
Bus stop4 min  ·  1000 ft
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Property information and rules
Check-in
from 15:00-23:59
Check-out
until 12 pm
Guest Parking
Private parking is possible on site at GBP 60 per day.
Internet
Wireless internet is available in the entire hotel for free.
Breakfast
A full breakfast is served at the price of GBP28 per person per day. 
Children & extra beds
Maximum capacity of extra beds in a room is 1. 
Pets
Pets are not allowed.
Languages
English, German, Spanish, Italian, Dutch, Portuguese, Swedish, Hungarian, Polish, Russian
Year renovated:
2009
Number of floors:
5
Number of rooms:
97
Former name
The Soho Hotel

Reviews and Ratings

Feedback about The Soho Hotel, Firmdale Hotels from previous guests about their experience.
Review summary
Based on recent reviews
Powered by AI
The Soho Hotel enjoys a superb location, placing guests within easy reach of iconic attractions and next to the Elisabeth Line for convenient airport access. Guests often praise the beautifully appointed and spacious rooms, some featuring luxurious bathrooms with double sinks and separate showers; though some have found the minibar prices a bit high. The honor bar library provides a unique touch, allowing for late-night gatherings in a cozy setting, and breakfast stands out as a highlight for many.
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Review score
Based on 415 verified reviews
9.4/10
Perfect
94%
Recommend
Paid Wi-Fi
10.0/10
Comfort
9.8/10
Value for money
8.6/10
Free Wi-Fi
9.1/10
Pros
Spacious room
Amazing location
Outstanding staff
Excellent service
Free upgrade
Cons
Tight parking
Pricey stay
Guest reviews
based on 415 reviews
9.4/10
based on 1802 reviews
5/5
based on 557 reviews
9.5/10
Sawyer from United States
Business traveller
Luxury Room
3 nights in November 2025
|
Reviewed:February 06, 2026
6/10

service misses the mark

slow serviceodd layout
the staff seemed uninterested in assisting me. my request for extra towels took hours, it seemed like a bother. also, the 'luxury room' i booked wasnt as spacious as i thought, and the layout seemed a little odd. it wasnt the most comfy experience overall.
0 Helpful
Jordan from United States
Couple
Deluxe Room
3 nights in November 2025
|
Reviewed:January 15, 2026
9/10

Excellent Soho Experience

central locationquiet mewskit kemp decor
the location was superb, right in the heart of everything yet tucked away on a quiet mews. my room featured kit kemp décor. the breakfast selection included tasty options..
0 Helpful
Penelope from United Kingdom
Couple
Luxury Room
4 nights in November 2025
|
Reviewed:December 29, 2025
9.6/10

Stylish Stay in Prime Location

efficient servicehealthy optionmodern equipmentgenerous space
I appreciated the concierge service.. they efficiently booked a private tour. Breakfast arrived promptly each morning with healthy options. The gym featured modern Technogym equipment. The room included generous space in both the bedroom and bathroom.
I noticed some noise from upper floors, impacting sleep quality
Facilities
9/10
The hotel provides a modern gym equipped with Technogym equipment, a great feature who want to maintain their fitness routine. Guests can also make use of the in-house movie theater that screens movies still in theaters.
Rooms
9/10
Rooms feature a design with an original touch and refresh class. Rooms have both a bathtub and a shower cabin with a steam generator installed. Some bathrooms also include televisions for guest entertainment.
Dining
10/10
The breakfast offers a delicious and various array of options. The restaurant combines a lively bar area with a quieter dining space, providing diverse dining experiences. The bar offers great service .
Location
10/10
The hotel boasts a fantastic location near many restaurants and shops. It offers easy access to various attractions and amenities. Its position combines central convenience with a quiet environment.
Service
10/10
Staff members are attentive to guest needs and provide sensitive attention. The concierge service excels in arranging tours. The staff demonstrates professionalism.
0 Helpful
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Sidney from Australia
Single
Deluxe Room
3 nights in October 2025
|
Reviewed:December 21, 2025
9.3/10

a great stay

friendly stafffine roomluxurious sheets
This hotel is now my favorite place to stay. i felt special, the staff were so friendly. my room was fine and had everything i needed. The bed was beautiful and the sheets were luxurious. room service was quick and the delivery came with a smile (a nice touch!).
Facilities
9/10
the hotel includes a modern gym with three treadmills and two stationary bikes, allowing guests to maintain their fitness routines. a business center is available, equipped with computers, printers, and high-speed internet access for professional needs.
Location
10/10
the hotel benefits from its convenient location, placing guests within easy walking distance of several major attractions. nearby, guests can access various metro lines, offering efficient transportation throughout the city. numerous excellent restaurants are accessible by foot.
Rooms
9/10
the beautiful room includes two separate sinks, which provide ample space for getting ready. a rainfall shower adds a touch of luxury to the bathroom experience. the room includes a well-stocked minibar.
0 Helpful
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Emily from United Kingdom
Family with children
Luxury Room
3 nights in November 2025
|
Reviewed:December 15, 2025
9/10
excellent soundproofingconsistent temperaturefresh flowers
the room had excellent soundproofing i did not hear any street noise. the air conditioning worked perfectly it maintained a consistent temperature. fresh flowers were placed in the room daily that was a nice touch.
the minibar prices seemed a little high.
0 Helpful
Ethan from United Kingdom
Business traveller
deluxe room
3 nights in October 2025
|
Reviewed:December 13, 2025
9.3/10

perfect soho stay

perfect locationhelpful staffgood coffeeextra charge
The location is perfect. I walked to theaters, restaurants and shops. the staff helped me with everything i needed. i especially liked the coffee and lattes available. i was very happy with my stay.
i found that there were no tea or coffee facilities in the room. i had to pay extra for them daily, at ten pounds per day. i expected this to be included for the price i paid.
Location
9/10
the hotel provides easy access to theaters and various dining options. shopping areas are close, within a comfortable walking distance. its central position makes it convenient for city exploration.
Facilities
9/10
a fully stocked honesty bar is available for the guests. breakfast service is offered each morning. the rooms feature kit kemp decorations, this adds to the overall appeal.
Service
10/10
the staff members are polite and helpful during the entire stay. the concierge team offers excellent service and attention to detail. they are quick to assist with requests.
0 Helpful
|
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Sawyer from United States
Couple
Deluxe Room
3 nights in November 2025
|
Reviewed:November 16, 2025
9.5/10

Home Away from Home

beautiful designprofessional staffhealthy optionsclean gym
I adored the beautiful interior design. The staff were professional and helpful. I found breakfast delicious with its many healthy options. The gym had all the equipment I needed and was always very clean.
My room wasn't serviced until late afternoon.
Service
9/10
The concierge helped me book several restaurants. The reception team was very cute and always available. Nothing seemed too much trouble for the team, so I felt very well looked after .
Dining
10/10
The food was fabulous. Breakfast arrived promptly each morning and was always as ordered. I had several delicious and healthy options to choose from. the service in the restaurant was excellent.
0 Helpful
|
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Questions of the users
About The Soho Hotel, Firmdale Hotels
Is the Deluxe Room suitable for three adults and a child, considering the sleeping arrangements?
15 November 2024
The Deluxe Room can comfortably accommodate three adults or two adults and two children under 12 years old, utilizing a sofa bed for additional sleeping space.
Can rooms at this hotel be connected for larger family groups?
1 December 2024
Deluxe Rooms can only be connected with Deluxe Junior Suites, providing flexibility for families needing extra space.
Do the bathrooms in the hotel have special features, like a bidet?
20 January 2025
Room categories starting from Luxury and above are equipped with bidets in the bathrooms, enhancing your comfort and convenience.
Are all Deluxe Rooms equipped with outdoor terraces?
5 February 2025
Only Deluxe Terrace Rooms and Headline suites on the fifth floor feature terraces; the regular Deluxe Rooms do not.
Is it possible to settle the payment in cash at check-in?
10 March 2025
Payment can be made in cash, but note that a larger deposit for incidental charges will be required compared to payments made by card.
Is accessibility to upper floors ensured with elevators?
25 March 2025
Yes, the hotel is equipped with lifts providing access to all upper floors, making it convenient for all guests.
Can accommodations be arranged for two adults and two children, including additional bedding?
15 April 2025
Luxury Junior Suites and Deluxe Junior Suites can accommodate two adults and two children by using both a sofa bed and an extra bed.
How can three adults be accommodated in a Deluxe Room?
30 April 2025
The Deluxe Room can accommodate three adults by utilizing a sofa bed, ensuring a comfortable stay.
Is breakfast included in the room rate, or must it be purchased separately?
15 May 2025
Breakfast is not automatically included; however, guests can opt for breakfast at the hotel's restaurant for an additional fee.
Can guests arrange for private events or meetings at the hotel?
1 June 2025
Yes, the hotel offers several flexible private rooms which can be tailored for private events or corporate meetings, accommodating various setups.

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Rooms and Guests2 Guests, 1 Room