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Golden Tower Hotel & Spa
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75 photos
Golden Tower Hotel & Spa Florence Kitchen photo The lobby of the hotelGolden Tower Hotel & Spa Florence Room photo A suite at the Hotel de FranceGolden Tower Hotel & Spa Florence Facilities photo A room at the hotel
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From216US$ /night
Check-in
02Jun2026Select date
Check-out
03Jun2026Select date
Rooms and Guests2 Guests, 1 Room
Key details

About the Hotel

Piazza Strozzi 11/R, Florence, Italy, 50123
-
Close to Piazza della Signoria
Perfect
9.3
9.7
/10
4.9
4.8
/5

Loved by Golden Tower Hotel & Spa guests

  • Cute staff
  • Perfect location
  • Spacious room
  • Delicious breakfast
"Rooms small but unique in a restored medieval building."
Heidi from United States
read full review
"We booked an hour in the hotel spa and were delighted to find out that the €75 fee meant that we had sole use of the facilities which included a jacuzzi, steam and sauna rooms and well-being showers."
Laps L from Spain
read full review
"Breakfast is included with a large variety of fruits, meats, pastries and fresh squeezed juice of any kind."
Safari27263918225
read full review

Exceptional Location

Golden Tower Hotel & Spa is situated in Piazza Strozzi, just steps away from Florence's iconic landmarks such as Piazza della Signoria and the Uffizi Gallery. Guests can explore renowned shopping streets like Via Tornabuoni, a hub for luxury fashion. This central position offers convenient access to the city's rich cultural heritage.

Exclusive Spa Services

Golden Spa, the only spa in Florence's historic center, provides a sanctuary for relaxation and rejuvenation. The spa offers a whirlpool bath, sauna, Turkish bath, and emotional showers alongside a range of beauty treatments. Guests can indulge in wellness programs that include the Golden Ritual and couple's treatments.

Diverse Room Options

The hotel features thirty rooms and suites with eleven different types to cater to varied preferences. Each room is soundproofed and meticulously furnished in classic, Tudor, or contemporary styles. The Golden Suite stands out as the most exclusive accommodation, offering luxurious furnishings and a private living area.

Dining and Amenities

While the hotel does not have an on-site restaurant, it is strategically placed near various dining options in Florence. The proximity to local eateries allows guests to experience authentic Tuscan cuisine and Italian hospitality. Room service is available for those who wish to dine in the comfort of their room.

Parking Services

Valet parking is available at Golden Tower Hotel & Spa, allowing easy access for guests arriving by car. The hotel is located in a pedestrian area, but guests can be dropped off directly at the entrance. The valet service charges 45 € per day for the convenience of secure parking.

Highlights

Location: Piazza Strozzi, steps from Uffizi Gallery

Wellness: Golden Spa with Turkish bath and wellness programs

Rooms: Golden Suite, thirty rooms and suites

Parking: Valet parking available for guest convenience

“Golden Tower Hotel & Spa strikes me as a rare find in Florence: a five-star property steeped in history, yet utterly modern in its approach to luxury. Its location next to Palazzo Strozzi places guests in the heart of the city, while the Golden Spa-unusual within Florence's ancient walls-offers a true escape. I particularly appreciate the hotel's blend of classic design with proactive, personalized service; it suggests a stay that's both elegant and exceptionally attentive.”
Hotel logo
Anna BlackEditor-in-Chief at Tohotel
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Select your room type

Golden Tower Hotel & Spa offers a variety of rooms including double rooms, family rooms, and suites with breakfast, free cancelations, and special deals
Deluxe Double Room Spa Bath Tower
Deluxe Double Room Spa Bath Tower
2 persons
280 sq. feet 
1 King-size bed
Heating
Air conditioning
room details
Deluxe Double or Twin Room Tower
Deluxe Double or Twin Room Tower
2 persons
280 sq. feet 
1 King-size bed
Heating
Bathtub
room details
Basic Single Room
Basic Single Room
2 persons
185 sq. feet 
1 Single bed
Shower
Heating
room details
Classic Double or Twin Room
Classic Double or Twin Room
2 persons
195 sq. feet 
1 King-size bed
Heating
Bathtub
room details
Click button to see more rooms
Show all rooms
Show all roomsLess

Price and Room Availability Calendar

Check availability and prices for your dates now!

Facilities

Golden Tower Hotel & Spa offers amenities for your comfortable stay and unforgettable experiences
Facilities: Perfect
9.2/10Review score

General

  • No smoking on site
  • Wi-Fi
  • Parking
  • Safe deposit box
  • 24-hour reception
  • Express check-in/ -out
  • No pets allowed
  • Rooms/ Facilities for disabled
  • Wheelchair access
  • 24-hour security
  • Luggage storage
  • Locker room
  • Lift
  • Coffee shop
  • Smoke detectors
  • Fire extinguishers
  • Key card access

Guest Parking

  • Electric kettle

Services

  • Paid airport shuttle
  • Valet parking
  • Room service
  • Housekeeping
  • Car hire
  • Laundry
  • Dry cleaning
  • Tours/Ticket assistance
  • Welcome drink

Dining

  • In-room breakfast
  • Snack bar
  • Bar/ Lounge area

Business

  • Meeting/ Banquet facilities
  • Fax/Photocopying

Children

  • Cots
  • Babysitting/Child services
  • Children's menu

Facilities for people with disabilities

  • Toilet for disabled
  • Bathroom for disabled

Spa & Leisure

  • Leisure/ TV room
  • Spa & wellness centre
  • Sauna
  • Turkish bath
  • Steam room
  • Jacuzzi
  • Pedicure
  • Manicure
  • Waxing
  • Body scrub
  • Facial
  • Treatment room
  • Back massage
  • Head massage
  • Full body massage
  • Foot massage
  • Make up services

Room features

  • Air conditioning
  • Heating
  • Mini-bar
  • Soundproofed rooms
  • Sitting area
  • Tea and coffee facilities
  • Mirror
  • Armchair
  • Ironing facilities

Bathroom

  • Free toiletries
  • Bathroom telephone

Self-catering

  • Electric kettle

Bedroom

  • Down comforter

Media

  • Flat-screen TV
  • Direct dial telephone
  • AM/FM alarm clock

Room decor

  • Parquet floor
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Golden Tower Hotel & Spa Location

Piazza Strozzi 11/R, Florence, Italy, 50123
Map view
Piazza Strozzi 11/R, Florence, Italy, 50123
City landmarks
Square
Piazza del Duomo
2100 ft
Square
Piazzale Michelangelo
1.2 mi
Church
Cathedral of Santa Maria del Fiore
2400 ft
Museum
Galleria dell'Accademia
3600 ft
Museum
Pitti Palace
2600 ft
Market
Mercato Centrale
2900 ft
Church
Basilica of Santa Croce in Florence
3700 ft
Landmark
The Boboli Gardens
3700 ft
Museum
Bargello National Museum
2100 ft
Museum
Riccardi Medici Palace
2300 ft
Museum
San Marco Museum
3900 ft
Museum
Museo Galileo
2200 ft
Church
Ognissanti Church
2300 ft
Museum
Medici Chapel
2100 ft
Church
Brunelleschi's Dome
2400 ft
Museum
Leonardo da Vinci Interactive Museum
3300 ft
Nearby
Museum
Gallerie Degli Uffizi
1900 ft
Bridge
Ponte Vecchio
1200 ft
Square
Piazza della Signoria
1500 ft
Museum
Palazzo Vecchio
1500 ft
Landmark
Campanile di Giotto
1700 ft
Museum
Strozzi Palace
700 ft
Church
Basilica of Santa Maria Novella
1500 ft
Museum
Museum of Opera of Saint Maria of Fiore
1700 ft
Square
Piazza della Repubblica
800 ft
Church
Battistero di San Giovanni
1500 ft
Church
Church and Museum of Orsanmichele
1100 ft
Piazza della Signoria
Loggia dei Lanzi
1500 ft
Store
Via de' Tornabuoni
800 ft
Restaurants
Odeon Bistro
500 ft
Piazza Degli Strozzi 8r
Restaurante Il Latini
1200 ft
Via Dei Palchetti 6/r
Temakinho Florence Strozzi
200 ft
Piazza degli Strozzi 14/15 Rosso
Yab
400 ft
5 Via dei Sassetti
Fattoria Rossi Firenze
400 ft
Piazza De' Davanzati 3 R
PaStation Firenze
300 ft
Via Porta Rossa 64
Ristorante OLIVIERO 1962
700 ft
Via delle Terme 51/R Near Via Tornabuoni
Rooster Restaurant Firenze
800 ft
Via Porta Rossa
Explore Florence
Experience Florence
Top Attractions
Activities
Dining
Entertainment
Ponte Vecchio
Ponte Vecchio
5 minutes' walk
Historic bridge lined with shops offering jewelry and art. Iconic views and a must-see for every visitor.
Piazza della Signoria
Piazza della Signoria
6 minutes' walk
Main square featuring stunning sculptures, including the famous statue of David. Surrounded by historic architecture.
Galleria degli Uffizi
7 minutes' walk
Renowned art museum housing works by Michelangelo and Leonardo da Vinci. Advance tickets recommended.
Pitti Palace
Pitti Palace
10 minutes' walk
Massive Renaissance palace with lavish rooms and expansive Boboli Gardens to explore.
Bike Tours
10 minutes' walk
Guided bike tours through Florence's streets and parks. Rentals available nearby for independent exploration.
Relaxation at Giardino Bardini
15 minutes' walk
Scenic gardens with beautiful views and quiet trails, perfect for a tranquil escape from the city.
Cooking Classes
11 minutes' walk
Hands-on cooking classes focusing on traditional Tuscan cuisine. Reservations recommended as spaces fill quickly.
Paddleboarding on Arno River
20 minutes' walk
Thrilling paddleboarding experience available on the Arno River. Equipment rentals and instructions provided.
Colle Bereto
2 minutes' walk
Trendy spot with a lively atmosphere serving local wines and delectable Italian tapas. Reservations suggested.
La Bussola
2 minutes' walk
Casual eatery known for its artisan pizza and homemade pasta. Family-friendly with vegetarian options available.
Odeon Bistro
Odeon Bistro
2 minutes' walk
Stylish bistro offering a Mediterranean menu and excellent wine selection. Ideal for couples looking for a romantic dine.
Ristorante OLIVIERO 1962
Ristorante OLIVIERO 1962
3 minutes' walk
Fine dining venue with exquisite dishes and stunning city views. Advanced reservations are highly recommended.
Teatro della Pergola
15 minutes' walk
Historic theater offering a diverse range of performances, from operas to contemporary shows. Check the schedule.
Jazz Club Firenze
15 minutes' walk
Vibrant club hosting live jazz events three nights a week. Great atmosphere for music lovers of all ages.
Piazza della Signoria Nightlife
6 minutes' walk
Lively square at night with street performers and open-air cafes creating a vibrant nightlife experience.
CineMagico
20 minutes' walk
Family-friendly cinema showcasing popular films and local cinema events, ideal for a fun evening out.
Getting around
City Centre
Florence5 min  ·  1400 ft
Airports
Peretola (FLR)11 min  ·  4.5 mi
Galileo Galilei (PSA)122 min  ·  50.5 mi
Train
Florence Santa Maria Novella Railway Station10 min  ·  2700 ft
Bus
Bus stop3 min  ·  700 ft
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Property information and rules
Check-in
from 15:00-23:59
Check-out
until 12 pm
Guest Parking
Public parking is possible at a location nearby at EUR 45 per day.
Internet
Wireless internet is available in for free.
Breakfast
All visitors are offered a continental breakfast for a fee. 
Children & extra beds
There are no extra beds provided in a room. 
Pets
Pets are not allowed.
Languages
English, German, Spanish, Italian, Dutch, Romanian, Japanese, Turkish, Albanian
Year renovated:
2009
Number of floors:
5
Number of rooms:
30
Former name
Golden Hotel Florence

Reviews and Ratings

Feedback about Golden Tower Hotel & Spa from previous guests about their experience.
Review summary
Based on recent reviews
Powered by AI
The Golden Tower Hotel enjoys a prime location near Piazza della Repubblica, making it easy to explore the city's attractions. Guests often highlight the spacious and well-decorated rooms, some noting the historical features preserved within this unique building. The breakfast buffet offers a variety of options, although a few guests mentioned the limited availability of certain items like cooked bacon. many find this hotel a gem, with a blend of luxury and convenient access to Florence's best.
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Review score
Based on 739 verified reviews
9.5/10
Perfect
97%
Recommend
Location
9.8/10
Staff
9.8/10
Paid Wi-Fi
8.4/10
Value for money
8.9/10
Pros
Central location
Helpful staff
Comfortable bed
Cons
Small rooms
Late breakfast start
Cobblestone streets
Guest reviews
based on 739 reviews
9.5/10
based on 852 reviews
9.3/10
riley from australia
Couple
deluxe double or twin room
3 nights in November 2025
|
Reviewed:February 06, 2026
6/10

mixed feelings about this place

central locationlacking spalimited room service
the location was indeed central, just like everyone says.
I was not impressed with the spa. It definitely lacked something. also, the room service menu felt quite limited, offering very few choices. It was like such a disappointment.
0 Helpful
pierre from france
Couple
deluxe double or twin room
3 nights in November 2025
|
Reviewed:January 31, 2026
9.3/10

excellent city stay

attentive staffcomplimentary drinkconvenient location
the staff was attentive from arrival. i received a complimentary drink upon check-in. the room was super clean and well kept. i found the hotel's location convenient for accessing main attractions..
the shower pressure was a little weak in my room.
Service
9/10
the staff offered assistance with luggage upon arrival. i also saw staff promptly address guest requests at the front desk. the concierge was available to provide directions and recommendations.
Rooms
9/10
my beautiful double or twin room included a king-size bed and a seating area. the room featured a mini-fridge stocked with beverages. the bathroom had complimentary toiletries from a known brand.
Location
10/10
the hotel is near major landmarks. several restaurants and shops are accessible within a five-minute walk. i noted a taxi stand located just outside the hotel entrance.
0 Helpful
|
Show more
Geoffrey from United Kingdom
Couple
Deluxe Double or Twin Room
4 nights in November 2025
|
Reviewed:January 07, 2026
9.3/10

Really good location AND cozy comfort

central locationaccommodating staffdelicious breakfastrelaxing experience
I found the location to be central, perfect for accessing key attractions. The staff members i encountered were very friendly and accommodating. The breakfast buffet stood out. It included a LOT of fresh options, I would say the NICEST one I've experienced. I spent some time in the spa. It provided a relaxing experience after a day exploring.
My room faced a narrow street. This affected the view somewhat.
Rooms
9/10
The room included modern, efficient fixtures and a well decorated space. A turndown service was available each evening, offering additional convenience and care. Marble adorned the spacious bathroom from top to bottom.
Facilities
9/10
The common areas displayed a distinct architectural feeling, evoking the golden age. A private spa offered a perfect place for relaxation after a day of sightseeing. I definitely used this. The hotel is located in a square with restricted traffic.
Location
10/10
The hotel is perfectly situated near the piazza della repubblica, offering immediate access to the city's main attractions. Proximity to key attractions, shops, and restaurants made exploring VERY easy. I found everything was within a short walk of the hotel.
0 Helpful
|
Show more
jason from canada
Family with children
deluxe double or twin room
3 nights in October 2025
|
Reviewed:January 02, 2026
9.5/10

flawless stay

clean roomcentral location
The room was sparkling clean. I found both the bedroom and bathroom to be super clean. the location was central. Everything i wanted to see was within easy walking distance. i also appreciated the helpful staff and the attention to detail. They seemed genuinely dedicated to.
Service
9/10
The staff was very attentive to our needs. They addressed requests quickly and efficiently. i noticed their proactive approach in anticipating guest requirements, so i rate the service as really good.
Dining
10/10
Breakfast included fresh omelets and pancakes made to order each morning. This personal touch elevated the dining experience. the selection of ingredients was high-quality and offered a good variety! to start the day, the breakfast was excellent.
0 Helpful
|
Show more
Emma from United Kingdom
Couple
Junior Suite
3 nights in August 2025
|
Reviewed:November 12, 2025
6/10

location is fine, but a few issues i found

good locationtiny showerspa access
location was very good for seeing the city. staff there do their best.
my room had issue. the shower was tiny, i barely moved. the spa access should be included as its not worth paying extra for. i expected more from what i payed.
0 Helpful
Questions of the users
About Golden Tower Hotel & Spa
Is the spa currently open for guests?
22 November 2024
Yes, the spa is open and available for guests.
What parking options are available for those driving to the hotel?
15 December 2024
There is parking available at a local garage for €45 per vehicle per night, which includes car valet service.
How can a confirmation for a recent booking be obtained?
10 January 2025
To get the confirmation for the booking, please provide your name and details to customer care.
Are there pictures available of the bathrooms in deluxe rooms?
05 February 2025
Bathroom images for deluxe rooms can be shared upon request. Please reach out for specific details.
What are the spa's opening hours and access restrictions?
21 March 2025
The spa is open daily from 15:00 to 20:00. Access is complimentary for all guests but requires prior reservation.
Is spa access included with room bookings, or is there an additional fee?
30 April 2025
While spa access is offered for 30 minutes, an hour of private use can be reserved at an additional cost of €75 per room.
Are connecting rooms available for families at the hotel?
12 May 2025
Yes, connecting rooms can be reserved for families, but they should be booked in advance.
How close is the hotel to significant attractions like the statue of David?
19 June 2025
The statue of David is only a 10-minute walk from the hotel.
Is it possible to receive an invoice for accommodation on behalf of a company?
14 July 2025
Invoices can be generated for company stays. Just provide the necessary billing details at check-in.
Can guests expect porter service and elevator access at the hotel?
29 August 2025
Yes, there is porter service available, and elevators are accessible from the ground level.
Does the hotel serve breakfast that includes hot cooked items?
13 September 2025
An international buffet breakfast is served, offering a variety of hot and cold options.
How can I arrange a shuttle pickup from the airport, and what is the cost for five passengers?
17 October 2025
Shuttle service from Florence Airport is available for €70. Booking in advance with flight details is recommended.
What features are available in the Golden Spa for wellness and relaxation?
03 November 2025
The Golden Spa offers a range of wellness programs, massages, whirlpool bath, sauna, and traditional beauty treatments.
Can transportation arrangements be made from other airports to the hotel?
29 November 2025
Transportation from Pisa Airport can be arranged for €200, payable in cash to the driver.

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Rooms and Guests2 Guests, 1 Room
  • Overview
  • Rooms
  • Price calendar
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  • Location
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