Loved by George Hotel, BW Signature Collection guests
Helpful staff
Comfortable rooms
Delicious food
Good parking
"We booked an executive room for one night and were upgraded to the King Suite, a lovely spacious room at the top of the building."
Adrian from United Kingdom
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"For 8 nights we were served delicious, well presented 3-course dinners, without any courses being repeated."
Pat G from United Kingdom
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"This place is a hidden gem."
Simon
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4-star charm in Norwich with award-winning dining
Location
The George Hotel is located just a 12-minute walk from Norwich city centre, an area known for attractions like the Castle and Cathedral. Guests looking to explore can easily access Chapelfield shopping centre, enhancing their stay with a variety of shopping options. The hotel offers ample free parking, facilitating easy travel for those with vehicles.
Dining
The George Hotel hosts the award-winning No. 10 Arlington Coffee Lounge, Bar and Bistro, where guests can enjoy modern European cuisine. The restaurant serves a full range of meals, from traditional English breakfasts to a la carte dinners, catering to diverse tastes. The Lounge Bar provides morning coffee and a wide selection of beverages, making it a convenient stop for any time of day.
Rooms
Accommodations at The George Hotel come with individual private bathrooms, offering guests a personal space for comfort. Each room is equipped with essential elements, including tea/coffee making facilities, a work desk, TV, and radio. This setup is useful for both relaxation and productivity, catering to various guest needs.
Accessibility
Norwich Railway Station is located 1.5 miles from the hotel, providing straightforward public transport options for guests. Norwich International Airport is approximately a 20-minute drive away, accommodating travelers flying in or out of the area. The prime location supports easy exploration without extensive travel times.
Parking
The George Hotel offers ample free parking, ensuring a hassle-free experience for guests traveling by car. This convenience stands out in an urban setting, where parking can often be a challenge. Guests can explore Norwich without the worry of parking fees or finding available spots.
Highlights
Location: 12 minutes walk from Norwich City centre
Dining: award-winning restaurant
Rooms: individual private bathrooms
Accessibility: 1.5 miles from Norwich Railway Station
Parking: ample free parking
“The hotel stands out for its modern European dining and the fact that you can bring your dog. It's a Victorian townhouse that is only a short walk from Norwich City centre and its attractions, so you will not be disappointed. With free parking and Wi-Fi, this hotel is a gem of a place.”
Anna BlackEditor-in-Chief at Tohotel
Select your room type
George Hotel, BW Signature Collection offers a variety of rooms including double rooms, family rooms, and suites with breakfast, free cancelations, and special deals
Standard Single Room Non-Smoking
2 persons
22 sq. feet
1 Single bed
room details
Superior Single Room
2 persons
22 sq. feet
1 Single bed
room details
Standard Double Room Non-Smoking
2 persons
28 sq. feet
1 Double bed
room details
Show all rooms
Price and Room Availability Calendar
Check availability and prices for your dates now!
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Check-in/ Check-out
Facilities
George Hotel, BW Signature Collection offers amenities for your comfortable stay and unforgettable experiences
Facilities: Great
8.7/10Review score
General
No smoking on site
Wi-Fi
Parking
Safe deposit box
24-hour reception
Express check-in/ -out
Pets allowed
Rooms/ Facilities for disabled
Wheelchair access
24-hour security
Luggage storage
Smoke detectors
Fire extinguishers
Key access
Services
Pet amenities available
Room service
Housekeeping
Dry cleaning
Welcome drink
Dining
In-room breakfast
Restaurant
Bar/ Lounge area
Packed lunches
Special diet menus
Business
Meeting/ Banquet facilities
Fax/Photocopying
Children
Cots
Children's buffet
Board games
Facilities for people with disabilities
Toilet for disabled
Bathroom for disabled
Room features
Air conditioning
Heating
Sitting area
Terrace
Garden furniture
Tea and coffee facilities
Media
Direct dial telephone
AM/FM alarm clock
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Dining Onsite
At George Hotel, BW Signature Collection, dining showcases a delightful blend of British, Mediterranean, and European flavors. The inviting spaces are perfect for a variety of occasions, from hearty breakfasts to after-work gatherings, ensuring that every meal feels special.
No. 10 The Arlington Bistro
British, Mediterranean, Steakhouse, Local, European
Ambiance
A cozy bistro setting inviting guests for a relaxed meal, with a warm atmosphere perfect for gatherings or a quiet dinner.
Key Offerings
Dine from a versatile bistro menu or explore the ever-changing specials board, featuring fresh, seasonal highlights. Different meal types cater to all dietary preferences, including vegetarian, gluten-free, and dairy-free options.
Reservation
Recommended
Breakfast served weekdays from 7 AM to 9:30 AM; open for coffee mornings, brunch, lunch, afternoon teas, after work drinks, and dinner.
10 Arlington Coffee Lounge, Bar and Bistro
Modern European
Ambiance
An inviting lounge and bar atmosphere that blends casual dining with a polished setting-ideal for both socializing and intimate meals.
Key Offerings
Enjoy everything from traditional English breakfasts to light lunches and à la carte dinner options, catering to diverse palates in a relaxed environment.
Reservation
Not needed
Open throughout the day for breakfast to dinner.
George Hotel, BW Signature Collection Location
Arlington Lane, Norwich, NR2 2DA,
Explore Norwich
Explore Norwich
Top Attractions
Activities
Dining
Entertainment
Norwich Castle
20 minutes' walk
Norman castle with impressive views, exhibits exploring Norwich's history and beautiful grounds perfect for strolling.
Norwich Cathedral
30 minutes' walk
Stunning medieval architecture with serene gardens, guided tours available to learn about its rich history and art.
The Forum
20 minutes' walk
Modern architectural landmark featuring a library, exhibitions, and various community events. Free entry to many activities.
Eaton Park
25 minutes' walk
Expansive park with beautiful gardens, a boating lake, and play areas. Ideal for families and leisurely walks.
Guided Heritage Walks
walking distance
Educational walks led by local historians showcasing Norwich's rich heritage, typically lasting 2-3 hours.
Kayaking on the River Wensum
10 minutes' drive
Thrilling adventure offering kayak hire for paddling along the scenic river. Perfect for adrenaline seekers!
Yoga Classes at The Space
10 minutes' drive
Relaxing yoga sessions in a peaceful environment, promoting wellness and mindfulness. Suitable for all levels.
Unthank Kitchen
10 minutes' walk
Casual dining with a focus on local ingredients offering a cozy atmosphere. Highly recommended for brunch and dinner.
New Sole Plaice
12 minutes' walk
Fish and chips specialist known for fresh seafood. A popular local spot with a relaxed vibe and take-away options.
Hong Kong Chinese Takeaway
8 minutes' walk
Authentic Chinese cuisine with a variety of dishes, ideal for quick meals. Offers vegetarian options and take-out service.
Norwich Arts Centre
25 minutes' walk
Vibrant venue for live music and arts events, hosting local and international artists. Family-friendly and diverse programming.
The Playhouse
15 minutes' drive
Intimate theatre showcasing a range of performances from drama to comedy. Check their schedule for must-see shows!
Getting around
City Centre
Norwich 21 min · 1.1 mi
Airports
Norwich International (NWI) 19 min · 7.5 mi
Cambridge (CBG) 143 min · 58.9 mi
Train
Norwich Train Station Building 24 min · 1.2 mi
Bus
Bus stop 3 min · 700 ft
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Property information and rules
Check-in
from 14:00-23:59
Check-out
until 11 am
Guest Parking
Private parking is possible on site for free.
Internet
Wireless internet is available in the entire hotel for free.
Breakfast
You can start your day with a full breakfast, which costs GBP 15.95 per person.
Children & extra beds
There are no extra beds provided in a room.
Pets
Pets are allowed on request.
Number of rooms:
43
Reviews and Ratings
Feedback about George Hotel, BW Signature Collection from previous guests about their experience.
Review summary
Based on recent reviews
Powered by AI
The George Hotel provides a comfortable base within a short walk of Norwich city centre, making local attractions easily accessible. Guests frequently appreciate the spacious and clean rooms, as well as the good quality of the bathrooms. The hotel also features a restaurant where guests can enjoy delicious meals, including a full English breakfast. Some guests have noted that soundproofing between rooms isn't perfect.
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Review score
Based on 1150 verified reviews
8.7 /10
Great
92 %
Recommend
Paid Wi-Fi
9.8/10
Staff
9.4/10
Value for money
8.5/10
Facilities
8.7/10
Pros
Friendly staff
Clean hotel
Good car park
Fresh breakfast
Taxi assistance
Cons
Slow service
Cold bathroom
Loud noise
Guest reviews
based on 1150 reviews
8.7/10
based on 1913 reviews
8.6/10
Oliver from United Kingdom
Standard Double Room
3 nights in November 2025
|
Reviewed: December 12, 2025
9.0/10
great STAY experience
lovely decoration comfy bed attentive staff
the room decoration WAS LOVELY, especially the thoughtful amenities provided. I found the bed comfy, ensuring a restful sleep. the staff exhibited genuine friendliness and attentiveness. i would stay again.
the room had A LITTLE bit of noise during the night, it sounded like water passing through pipes.
Service
9/10
the staff responded promptly to requests. They provided information clearly and efficiently. Their positive attitude contributed significantly to an atmosphere that felt very cute.
Location
9/10
various shops were nearby. public transport options are easily accessible from the hotel. this made exploring local attractions very straightforward and convenient for me.
Rooms
9/10
the room offered generous amenities. i noticed the bathroom was super clean. the furnishings were immaculate. the room's interior looked recently updated too.
0 Helpful
|
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Sebastian from Germany
Single
standard single room
3 nights in August 2025
|
Reviewed: October 20, 2025
9/10
easy access convenient parking generous portions
the location allowed easy access to local attractions. i found parking available, very convenient. the provided breakfast included a full english option with generous portions of bacon and sausage.
The soundproofing between rooms was not perfect. I could occasionally hear muffled conversations.
0 Helpful
Edward from United Kingdom
Single
Standard Double Room
3 nights in June 2025
|
Reviewed: August 26, 2025
9/10
on-site parking comfortable area efficient service
The on-site parking was convenient. The breakfast area was comfortable. I found the bar service quick and efficient!!!
The corridor noise was slightly noticeable early in the morning.
0 Helpful
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Questions of the users
About George Hotel, BW Signature Collection
Is there a nearby bus stop for easy access to the city center, and can a vehicle be parked at the hotel even after checking out?
10 January 2024
Yes, there is a bus stop just outside the hotel that runs every 10 to 15 minutes into the city center. Visitors are welcome to leave their cars in the parking area during their day out.
Are there accessible room options for someone who has difficulty with stairs?
22 February 2024
The hotel has a designated accessible room as well as ground floor rooms suitable for guests who may have challenges with stairs.
Is room service available, and what are the associated charges?
15 March 2024
Room service is offered, with a standard tray charge of £3.50 applied to each order. Service hours align with the hotel's food service schedule.
Is there dedicated parking for guests with disabilities, and what alternatives are there if the parking lot is full?
27 April 2024
There is one designated disabled parking space at the front of the hotel. If it's full upon arrival, guests can check in at reception for assistance.
What are the breakfast hours during weekdays?
19 May 2024
Breakfast is served from 7:00 AM to 10:00 AM on weekdays, and from 8:00 AM to 10:00 AM on weekends and bank holidays.
Are there ground floor rooms available with twin bed configurations?
5 June 2024
Yes, there are ground floor accommodations featuring twin beds designed for easy accessibility.
What is the distance from Guist to the hotel, should I be driving?
14 July 2024
The hotel is approximately a 40-minute drive from Guist, according to Google Maps.
How can I reserve a pet-friendly room with a king bed, and what rates should I expect?
2 August 2024
To book a pet-friendly room with a king bed, please look for options marked as 'pets allowed' when selecting your room type. Any requests can be added during the booking process.
What is the latest check-in time at the hotel?
10 September 2024
Check-in is available 24 hours a day, allowing guests to arrive anytime after 2:00 PM on the day of their stay.
Are there options for accommodation with bathtubs, and can those be requested specifically?
22 October 2024
Yes, there are various room types equipped with bathtubs, and special requests can be made to ensure availability.
What are the breakfast options and their associated costs?
8 November 2024
A diverse selection of breakfast items is available. For the complete menu and prices, it's best to consult the hotel's website.
Is there secure storage available for bikes overnight?
25 December 2024
Yes, there is secure storage available for bikes, specifically in a locked housekeeping office.
Is parking included for guests staying at the hotel?
15 January 2025
Yes, parking is free for all hotel residents during their stay.
Is breakfast included in the room rate or can it be added at check-in?
28 February 2025
The inclusion of breakfast depends on the booking option selected. Guests can also decide to add breakfast upon arrival at the hotel.
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