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United Kingdom
Norwich
George Hotel, BW Signature Collection
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George Hotel, BW Signature Collection Norwich Beds photoGeorge Hotel, BW Signature Collection Norwich Exterior photoGeorge Hotel, BW Signature Collection Norwich Exterior photo
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From120US$ /night
Check-in
22Apr2026Select date
Check-out
23Apr2026Select date
Rooms and Guests2 Guests, 1 Room
Key details

About the Hotel

Arlington Lane, Norwich, United Kingdom, NR2 2DA
-
Close to the city centre
Great
8.6
9.1
/10
5.0
4.4
/5

Loved by George Hotel, BW Signature Collection guests

  • Helpful staff
  • Comfortable rooms
  • Delicious food
  • Good parking
"We booked an executive room for one night and were upgraded to the King Suite, a lovely spacious room at the top of the building."
Adrian from United Kingdom
read full review
"For 8 nights we were served delicious, well presented 3-course dinners, without any courses being repeated."
Pat G from United Kingdom
read full review
"This place is a hidden gem."
Simon
read full review

Location

The George Hotel is located just a 12-minute walk from Norwich city centre, an area known for attractions like the Castle and Cathedral. Guests looking to explore can easily access Chapelfield shopping centre, enhancing their stay with a variety of shopping options. The hotel offers ample free parking, facilitating easy travel for those with vehicles.

Dining

The George Hotel hosts the award-winning No. 10 Arlington Coffee Lounge, Bar and Bistro, where guests can enjoy modern European cuisine. The restaurant serves a full range of meals, from traditional English breakfasts to a la carte dinners, catering to diverse tastes. The Lounge Bar provides morning coffee and a wide selection of beverages, making it a convenient stop for any time of day.

Rooms

Accommodations at The George Hotel come with individual private bathrooms, offering guests a personal space for comfort. Each room is equipped with essential elements, including tea/coffee making facilities, a work desk, TV, and radio. This setup is useful for both relaxation and productivity, catering to various guest needs.

Accessibility

Norwich Railway Station is located 1.5 miles from the hotel, providing straightforward public transport options for guests. Norwich International Airport is approximately a 20-minute drive away, accommodating travelers flying in or out of the area. The prime location supports easy exploration without extensive travel times.

Parking

The George Hotel offers ample free parking, ensuring a hassle-free experience for guests traveling by car. This convenience stands out in an urban setting, where parking can often be a challenge. Guests can explore Norwich without the worry of parking fees or finding available spots.

Highlights

Location: 12 minutes walk from Norwich City centre

Dining: award-winning restaurant

Rooms: individual private bathrooms

Accessibility: 1.5 miles from Norwich Railway Station

Parking: ample free parking

“The hotel stands out for its modern European dining and the fact that you can bring your dog. It's a Victorian townhouse that is only a short walk from Norwich City centre and its attractions, so you will not be disappointed. With free parking and Wi-Fi, this hotel is a gem of a place.”
Hotel logo
Anna BlackEditor-in-Chief at Tohotel
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Select your room type

George Hotel, BW Signature Collection offers a variety of rooms including double rooms, family rooms, and suites with breakfast, free cancelations, and special deals
Room image
Standard Single Room
2 persons
240 sq. feet 
1 Single bed
room details
Room image
Superior Single Room
2 persons
240 sq. feet 
1 Single bed
room details
Room image
Standard Double Room
2 persons
305 sq. feet 
1 Double bed
room details
Room image
Family Room Double Single Beds
2 persons
315 sq. feet 
1 Single Bed or 1 Double Bed
room details
Click button to see more rooms
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Price and Room Availability Calendar

Check availability and prices for your dates now!

Facilities

George Hotel, BW Signature Collection offers amenities for your comfortable stay and unforgettable experiences
Facilities: Great
8.7/10Review score

General

  • No smoking on site
  • Wi-Fi
  • Parking
  • Safe deposit box
  • 24-hour reception
  • Express check-in/ -out
  • Pets allowed
  • Rooms/ Facilities for disabled
  • Wheelchair access
  • 24-hour security
  • Luggage storage
  • Smoke detectors
  • Fire extinguishers
  • Key access

Services

  • Pet amenities available
  • Room service
  • Housekeeping
  • Dry cleaning
  • Welcome drink

Dining

  • In-room breakfast
  • Restaurant
  • Bar/ Lounge area
  • Packed lunches
  • Special diet menus

Business

  • Meeting/ Banquet facilities
  • Fax/Photocopying

Children

  • Cots
  • Children's buffet
  • Board games

Facilities for people with disabilities

  • Toilet for disabled
  • Bathroom for disabled

Room features

  • Air conditioning
  • Heating
  • Sitting area
  • Terrace
  • Garden furniture
  • Tea and coffee facilities

Media

  • Direct dial telephone
  • AM/FM alarm clock
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Dining Onsite

At George Hotel, BW Signature Collection, dining showcases a delightful blend of British, Mediterranean, and European flavors. The inviting spaces are perfect for a variety of occasions, from hearty breakfasts to after-work gatherings, ensuring that every meal feels special.
George Hotel, BW Signature Collection Norwich Restaurant photo
George Hotel, BW Signature Collection Norwich Restaurant photo

No. 10 The Arlington Bistro

British, Mediterranean, Steakhouse, Local, European
Ambiance
A cozy bistro setting inviting guests for a relaxed meal, with a warm atmosphere perfect for gatherings or a quiet dinner.
Key Offerings
Dine from a versatile bistro menu or explore the ever-changing specials board, featuring fresh, seasonal highlights. Different meal types cater to all dietary preferences, including vegetarian, gluten-free, and dairy-free options.
Reservation
Recommended
Breakfast served weekdays from 7 AM to 9:30 AM; open for coffee mornings, brunch, lunch, afternoon teas, after work drinks, and dinner.

10 Arlington Coffee Lounge, Bar and Bistro

Modern European
Ambiance
An inviting lounge and bar atmosphere that blends casual dining with a polished setting-ideal for both socializing and intimate meals.
Key Offerings
Enjoy everything from traditional English breakfasts to light lunches and à la carte dinner options, catering to diverse palates in a relaxed environment.
Reservation
Not needed
Open throughout the day for breakfast to dinner.

George Hotel, BW Signature Collection Location

Arlington Lane, Norwich, United Kingdom, NR2 2DA
Map view
Arlington Lane, Norwich, United Kingdom, NR2 2DA
City landmarks
Church
Norwich Cathedral
1.4 mi
Landmark
Norwich Castle
1.1 mi
Park
Eaton Park
1.2 mi
Event hall
The Forum
1.1 mi
Garden
The Plantation Garden
1.1 mi
Church
Catholic Cathedral of St John the Baptist
1.1 mi
Museum
Strangers' Hall Museum
1.2 mi
Landmark
Elm Hill
1.3 mi
Church
St Peter Mancroft
4700 ft
Landmark
The Guildhall Norwich
1.1 mi
Museum
Sainsbury Centre for Visual Arts
1.9 mi
Landmark
Tombland
1.3 mi
Park
Earlham Park
1.5 mi
Church
Church Of St Giles
1.1 mi
Museum
Museum of Norwich at the Bridewell
1.3 mi
Landmark
Surrey House
3800 ft
Park
Chapelfield Gardens
1.2 mi
Gallery
Norwich Arts Centre
1.1 mi
Landmark
Riverside Walk
1.5 mi
Shopping Area
intu Chapelfield
4600 ft
Church
Church of St John Maddermarket
4800 ft
Landmark
The Mustard Shop Museum
1.0 mi
Museum
John Jarrold Printing Museum
1.4 mi
Landmark
City College Norwich
2200 ft
Church
Christ Church
2200 ft
Landmark
Gravity Trampoline Parks Norwich
1.4 mi
Shopping Area
Castle Mall
1.0 mi
Landmark
The South Asia Collection
1.1 mi
Museum
Dragon Hall
1.3 mi
Nearby
Church
Church Of The Holy Trinity
600 ft
Restaurants
Hong Kong Chinese Takeaway
2100 ft
166A Unthank Road
Unthank Kitchen
2700 ft
117 Unthank Road
New Sole Plaice
3300 ft
27 Suffolk Square Via Vauxhall Street
Bloomers & Danish
3200 ft
2 Distillery Square
Sanctuary Coffee Stop
3600 ft
Grove Walk
The Coachmakers Arms
2700 ft
9 St. Stephens Road
Sam's
3300 ft
26 Suffolk Square
Littlehaven Coffee Co
3000 ft
45 St. Stephens Square
The Pod
3400 ft
Norfolk & Norwich University Hospital
The Champion
3500 ft
101 Chapel Field Road
Explore Norwich
Explore Norwich
Top Attractions
Activities
Dining
Entertainment
Norwich Castle
Norwich Castle
20 minutes' walk
Norman castle with impressive views, exhibits exploring Norwich's history and beautiful grounds perfect for strolling.
Norwich Cathedral
Norwich Cathedral
30 minutes' walk
Stunning medieval architecture with serene gardens, guided tours available to learn about its rich history and art.
The Forum
The Forum
20 minutes' walk
Modern architectural landmark featuring a library, exhibitions, and various community events. Free entry to many activities.
Eaton Park
Eaton Park
25 minutes' walk
Expansive park with beautiful gardens, a boating lake, and play areas. Ideal for families and leisurely walks.
Guided Heritage Walks
walking distance
Educational walks led by local historians showcasing Norwich's rich heritage, typically lasting 2-3 hours.
Kayaking on the River Wensum
10 minutes' drive
Thrilling adventure offering kayak hire for paddling along the scenic river. Perfect for adrenaline seekers!
Yoga Classes at The Space
10 minutes' drive
Relaxing yoga sessions in a peaceful environment, promoting wellness and mindfulness. Suitable for all levels.
Unthank Kitchen
Unthank Kitchen
10 minutes' walk
Casual dining with a focus on local ingredients offering a cozy atmosphere. Highly recommended for brunch and dinner.
New Sole Plaice
New Sole Plaice
12 minutes' walk
Fish and chips specialist known for fresh seafood. A popular local spot with a relaxed vibe and take-away options.
Hong Kong Chinese Takeaway
Hong Kong Chinese Takeaway
8 minutes' walk
Authentic Chinese cuisine with a variety of dishes, ideal for quick meals. Offers vegetarian options and take-out service.
Norwich Arts Centre
Norwich Arts Centre
25 minutes' walk
Vibrant venue for live music and arts events, hosting local and international artists. Family-friendly and diverse programming.
The Playhouse
15 minutes' drive
Intimate theatre showcasing a range of performances from drama to comedy. Check their schedule for must-see shows!
Getting around
City Centre
Norwich21 min  ·  1.1 mi
Airports
Norwich International (NWI)19 min  ·  7.5 mi
Cambridge (CBG)143 min  ·  58.9 mi
Train
Norwich Train Station Building24 min  ·  1.2 mi
Bus
Bus stop3 min  ·  700 ft
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Property information and rules
Check-in
from 14:00-23:59
Check-out
until 11 am
Guest Parking
Private parking is possible on site for free.
Internet
Wireless internet is available in for free.
Breakfast
You can start your day with a full breakfast, which costs GBP15.95 per person per day. 
Children & extra beds
There are no extra beds provided in a room. 
Pets
Pets are allowed on request.
Number of rooms:
43

Reviews and Ratings

Feedback about George Hotel, BW Signature Collection from previous guests about their experience.
Review summary
Based on recent reviews
Powered by AI
The George Hotel provides a comfortable base within a short walk of Norwich city centre, making local attractions easily accessible. Guests frequently appreciate the spacious and clean rooms, as well as the good quality of the bathrooms. The hotel also features a restaurant where guests can enjoy delicious meals, including a full English breakfast. Some guests have noted that soundproofing between rooms isn't perfect.
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Review score
Based on 1048 verified reviews
8.7/10
Great
92%
Recommend
Paid Wi-Fi
9.4/10
Staff
9.4/10
Value for money
8.5/10
Facilities
8.7/10
Pros
Friendly staff
Clean hotel
Good car park
Fresh breakfast
Taxi assistance
Cons
Slow service
Cold bathroom
Loud noise
Guest reviews
based on 1048 reviews
8.7/10
based on 1998 reviews
8.6/10
Oliver from United Kingdom
Standard Double Room
3 nights in November 2025
|
Reviewed:December 12, 2025
9.0/10

great STAY experience

lovely decorationcomfy bedattentive staffnoisy room
the room decoration WAS LOVELY, especially the thoughtful amenities provided. I found the bed comfy, ensuring a restful sleep. the staff exhibited genuine friendliness and attentiveness. i would stay again.
the room had A LITTLE bit of noise during the night, it sounded like water passing through pipes.
Service
9/10
the staff responded promptly to requests. They provided information clearly and efficiently. Their positive attitude contributed significantly to an atmosphere that felt very cute.
Location
9/10
various shops were nearby. public transport options are easily accessible from the hotel. this made exploring local attractions very straightforward and convenient for me.
Rooms
9/10
the room offered generous amenities. i noticed the bathroom was super clean. the furnishings were immaculate. the room's interior looked recently updated too.
0 Helpful
|
Show less
Sebastian from Germany
Single
standard single room
3 nights in August 2025
|
Reviewed:October 20, 2025
9/10
easy accessconvenient parkinggenerous portions
the location allowed easy access to local attractions. i found parking available, very convenient. the provided breakfast included a full english option with generous portions of bacon and sausage.
The soundproofing between rooms was not perfect. I could occasionally hear muffled conversations.
0 Helpful
Edward from United Kingdom
Single
Standard Double Room
3 nights in June 2025
|
Reviewed:August 26, 2025
9/10
on-site parkingcomfortable areaefficient service
The on-site parking was convenient. The breakfast area was comfortable. I found the bar service quick and efficient!!!
The corridor noise was slightly noticeable early in the morning.
0 Helpful
Questions of the users
About George Hotel, BW Signature Collection
Is there a nearby bus stop for easy access to the city center, and can a vehicle be parked at the hotel even after checking out?
10 January 2024
Yes, there is a bus stop just outside the hotel that runs every 10 to 15 minutes into the city center. Visitors are welcome to leave their cars in the parking area during their day out.
Are there accessible room options for someone who has difficulty with stairs?
22 February 2024
The hotel has a designated accessible room as well as ground floor rooms suitable for guests who may have challenges with stairs.
Is room service available, and what are the associated charges?
15 March 2024
Room service is offered, with a standard tray charge of £3.50 applied to each order. Service hours align with the hotel's food service schedule.
Is there dedicated parking for guests with disabilities, and what alternatives are there if the parking lot is full?
27 April 2024
There is one designated disabled parking space at the front of the hotel. If it's full upon arrival, guests can check in at reception for assistance.
What are the breakfast hours during weekdays?
19 May 2024
Breakfast is served from 7:00 AM to 10:00 AM on weekdays, and from 8:00 AM to 10:00 AM on weekends and bank holidays.
Are there ground floor rooms available with twin bed configurations?
5 June 2024
Yes, there are ground floor accommodations featuring twin beds designed for easy accessibility.
What is the distance from Guist to the hotel, should I be driving?
14 July 2024
The hotel is approximately a 40-minute drive from Guist, according to Google Maps.
How can I reserve a pet-friendly room with a king bed, and what rates should I expect?
2 August 2024
To book a pet-friendly room with a king bed, please look for options marked as 'pets allowed' when selecting your room type. Any requests can be added during the booking process.
What is the latest check-in time at the hotel?
10 September 2024
Check-in is available 24 hours a day, allowing guests to arrive anytime after 2:00 PM on the day of their stay.
Are there options for accommodation with bathtubs, and can those be requested specifically?
22 October 2024
Yes, there are various room types equipped with bathtubs, and special requests can be made to ensure availability.
What are the breakfast options and their associated costs?
8 November 2024
A diverse selection of breakfast items is available. For the complete menu and prices, it's best to consult the hotel's website.
Is there secure storage available for bikes overnight?
25 December 2024
Yes, there is secure storage available for bikes, specifically in a locked housekeeping office.
Is parking included for guests staying at the hotel?
15 January 2025
Yes, parking is free for all hotel residents during their stay.
Is breakfast included in the room rate or can it be added at check-in?
28 February 2025
The inclusion of breakfast depends on the booking option selected. Guests can also decide to add breakfast upon arrival at the hotel.

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Rooms and Guests2 Guests, 1 Room
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  • Location
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