Hotel Rosso23 - Wtb Hotels Florence Interior photoHotel Rosso23 - Wtb Hotels Florence Room photoHotel Rosso23 - Wtb Hotels Florence Exterior photo

Hotel Rosso23 - Wtb Hotels, Florence

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From$100 /night
Check-in
30Aug
Check-out
31Aug
Rooms and Guests2 Guests, 1 Room
Key details

About the Hotel

Piazza Santa Maria Novella 21, Florence, 50123
-
Steps from the Cathedral of Santa Maria del Fiore
Great
8.9
9.2
/10
4.3
4.1
/5

4-star hotel in the historic center of Florence

Location

Hotel Rosso23 is situated directly on Piazza Santa Maria Novella, offering immediate access to one of Florence's most renowned squares. It is only a 5-minute walk from the Duomo and Santa Maria Novella train station, making travel convenient for guests arriving by train. Additionally, the hotel provides access to an affiliated parking garage for those arriving by car.

Rooms

The hotel features 42 distinctive rooms, including French rooms and Classic rooms, providing various accommodation styles tailored for a cosmopolitan clientele. Each room is designed with a focus on bright colors and thoughtful decor, showcasing a blend of comfort and modern amenities. Superior rooms offer unique views of Santa Maria Novella square, enhancing the guest experience.

Dining

Hotel Rosso23 provides a breakfast room where guests can enjoy a complimentary morning meal to start their day. The bar provides a selection of beverages and light snacks, designed for guests to relax after exploring the city. Local restaurants and cafés are easily accessible around the Piazza, offering varied dining options.

Services

The hotel operates a reception desk open 24 hours a day, ensuring assistance is available whenever needed. Concierge services are offered for arranging tours and transfers, enhancing the guest experience in Florence. Additional services include currency exchange and luggage storage for added convenience.

Accessibility

Hotel Rosso23 is located 300 meters from the main railway station, providing easy access to high-speed train services connecting to key Italian cities. The hotel's location in a pedestrian zone further simplifies movements in the historic center. Guests traveling with pets can take advantage of specific amenities designed to accommodate four-legged companions.

Highlights

Location: Piazza Santa Maria Novella

Rooms: 42 hotel rooms

Dining: breakfast room

Services: reception desk open 24 hours

“The location beside Santa Maria Novella is superb, putting guests in the heart of Florence near key transport links and sights. I particularly appreciate the hotel's blend of historical features with modern amenities and its attentive service, from the multilingual staff to the thoughtfully provided breakfast. This is a solid choice for travelers seeking both convenience and character.”
Hotel logo
Anna BlackEditor-in-Chief at Tohotel

Select your room type

Hotel Rosso23 - Wtb Hotels offers a variety of rooms including double rooms, family rooms, and suites with breakfast, free cancelations, and special deals
  • Single Room
    2 persons
    10 sq. feet
    1 Single bed
    Air conditioning
    Heating
  • Superior Double Room
    2 persons
    16 sq. feet
    1 King-size bed
    Air conditioning
    Bathtub
  • Classic Double Room
    2 persons
    16 sq. feet
    1 King-size bed
    Air conditioning
    Heating
Show all rooms

Price and Room Availability Calendar

Check availability and prices for your dates now!
August 2026 - August 2027
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Check-in/ Check-out

Facilities

Hotel Rosso23 - Wtb Hotels offers amenities for your comfortable stay and unforgettable experiences
Facilities: Great
8.8/10Review score

General

  • Non-smoking rooms
  • Wi-Fi
  • Parking
  • Safe deposit box
  • 24-hour reception
  • Pets allowed
  • Rooms/ Facilities for disabled
  • Lift

Guest Parking

  • Electric kettle

Services

  • Paid airport shuttle
  • Valet parking
  • Room service
  • Welcome drink
  • Happy hour

Dining

  • Snack bar
  • Bar/ Lounge area

Children

  • Cots

Room features

  • Air conditioning
  • Heating
  • Mini-bar

Self-catering

  • Electric kettle

Media

  • Flat-screen TV
Show more

Hotel Rosso23 - Wtb Hotels Location

Piazza Santa Maria Novella 21, Florence, 50123
Explore Florence
Local Experiences Near Hotel Rosso23
  • Top Attractions
  • Activities
  • Dining
  • Entertainment
Cathedral of Santa Maria del Fiore
Cathedral of Santa Maria del Fiore
8 minutes' walk
Renowned for its striking dome, this cathedral features stunning frescoes and offers a breathtaking view from the cupola.
Ponte Vecchio
Ponte Vecchio
9 minutes' walk
An iconic medieval bridge lined with shops, known for its jewelry boutiques and picturesque views over the Arno River.
Gallerie Degli Uffizi
Gallerie Degli Uffizi
11 minutes' walk
Home to masterpieces by Botticelli and Michelangelo, this art gallery is a must-see for art lovers and history enthusiasts.
Piazza della Signoria
Piazza della Signoria
11 minutes' walk
A historic square featuring stunning sculptures, the Palazzo Vecchio, and a vibrant atmosphere for both tourists and locals.
Biking along the Arno River
10 minutes' walk
Enjoy scenic views while biking along the river; rentals are available nearby and ideal for both leisurely or adventurous outings.
Visit The Boboli Gardens
17 minutes' walk
Relax in expansive gardens filled with sculptures and fountains. A perfect escape for a tranquil stroll or a family picnic.
Vincanto Ristorante
2 minutes' walk
This local favorite offers a warm ambiance with traditional Tuscan dishes. Reservations recommended for peak times.
Chianineria Trattoria dall'Oste
6 minutes' walk
Known for its exceptional steak, this trattoria emphasizes fresh, locally sourced ingredients in a rustic setting.
Teatro della Pergola
15 minutes' walk
A historic theater featuring performances ranging from opera to contemporary plays. Check the schedule for family-friendly shows.
Jazz Club Firenze
12 minutes' walk
Live jazz music in an intimate setting. Weekly jam sessions and themed nights create a lively atmosphere for all ages.
Getting around
  • City Centre
    Florence 3 min  ·  700 ft
  • Airports
    Peretola (FLR) 11 min  ·  4.2 mi
    Galileo Galilei (PSA) 122 min  ·  50.2 mi
  • Train
    Florence Santa Maria Novella Railway Station 5 min  ·  1400 ft
  • Bus
    Bus stop 3 min  ·  700 ft
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Property information and rules
Check-in
from 14:00-23:59
Check-out
until 12 pm
Guest Parking
Private parking is possible at a location nearby at true.
Internet
Wireless internet is available in the entire hotel for free.
Breakfast
A buffet breakfast is served at affordable prices.
Pets
Pets are allowed on request.
Languages
English, Spanish, Italian
Year renovated:
2009
Number of floors:
4
Number of rooms:
42

Reviews and Ratings

Feedback about Hotel Rosso23 - Wtb Hotels from previous guests about their experience.
Review summary
Based on recent reviews
Powered by AI
Hotel Rosso23 enjoys a superb location very close to the train station and Santa Maria Novella, making it ideal for exploring Florence. Guests frequently praise the excellent breakfast, which features a great variety of fruits, cheeses, pastries, and drinks, including mimosas. Many rooms offer wonderful views of the piazza, and feature amenities such as a mini fridge and complimentary water. Some guests have noted that certain rooms can be on the smaller side, but the hotel's elegant appearance and convenient location tend to outweigh this concern.
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Review score
Based on 701 verified reviews
8.8 /10
Great
91 %
Recommend
Location
9.6/10
Staff
9.4/10
Paid Wi-Fi
5.6/10
Free WiFi
8.2/10
Pros
Stylish hotel
Large room
Helpful staff
Good breakfast
Ideal location
Cons
Small bathrooms
Tiny showers
Guest reviews
based on 701 reviews
8.8/10
based on 1123 reviews
8.9/10
Georgia from United States
Single
Single Room
4 nights in October 2025
|
Reviewed: November 04, 2025
6/10
very small room slow lift
the staff was helpfull and the breakfast was great, it had a good variety.
my room was very small, it felt cramped. the corridors seemed endless.
0 Helpful
isaac from united states
Single
single room
3 nights in August 2025
|
Reviewed: October 28, 2025
6/10
small room inadequate space
the location was acceptable. it was close to the train station.
the room was a disappointment. it felt very small, and i had trouble moving around comfortably. also, there wasn't enough space to unpack my clothes. i ended up using a chair as a makeshift dresser, inconvenient
0 Helpful
Grayson from United States
Couple
Superior Double Room
3 nights in August 2025
|
Reviewed: October 18, 2025
9.0/10

Excellent City Center Stay

convenient location diverse selection lovely view friendly staff
The hotel's location proved convenient, situated within easy walking distance of both the train station and key attractions. The breakfast offered a diverse selection and was very satisfying. My room featured a lovely view overlooking the front square. The staff was consistently friendly and helpful throughout my visit.
The shower area was a bit small.
Dining
9/10
The breakfast area includes a variety of hot and cold options. The breakfast service team maintains a very efficient service. I noticed several gluten-free choices were available, including bread and pastries.
Rooms
8/10
My room had climate control and a safe. It included a mini-fridge stocked with water and soft drinks. The bathroom provided complimentary toiletries such as shampoo, conditioner, and body wash.
Location
10/10
The hotel is close to the city center and there are multiple dining options within a few blocks. The tram terminus sits approximately one hundred meters away. Easy access to restaurants is a plus.
0 Helpful
|
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Questions of the users
About Hotel Rosso23 - Wtb Hotels
Is it possible to find an elevator within the hotel facility?
10 January 2024
Yes, the hotel has an elevator for guest convenience.
What options are available for late arrivals, such as after midnight from the airport?
5 February 2024
The reception is open 24 hours, so access is available even for late arrivals.
Who should be contacted regarding the booking process or any changes?
15 March 2024
Please reach out directly to the booking office for assistance.
Is there a facility for guests to store their luggage before or after check-in?
20 April 2024
There is a luggage storage area available for guests to use as needed.
Will housekeeping services be available every day during the stay?
18 May 2024
Yes, housekeeping services are provided daily for room cleaning.
Are there provisions for using electrical devices with standard 220V outlets?
22 June 2024
Converters are available at the reception for guests needing them.
What is the designated check-in time for guests?
15 July 2024
Check-in is available starting at 14:00 PM.
Is there flexibility in room arrangements to accommodate an additional bed for a child, alongside nearby parking options?
10 August 2024
An extra bed can be added, and there is parking available nearby.
What are the parking options for unloading luggage upon arrival?
25 September 2024
Parking in front of the hotel is permitted for unloading luggage, and there are nearby garages at varying daily rates.
Are interconnecting rooms available for families or groups traveling together?
30 October 2024
Interconnecting rooms are not available, but rooms on the same floor can be arranged.

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