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From111US$ /night
Check-in
01Mar2026Select date
Check-out
02Mar2026Select date
Rooms and Guests2 Guests, 1 Room
Key details

About the Hotel

Piazza Santa Maria Novella 21, Florence, Italy, 50123
-
Steps from the Cathedral of Santa Maria del Fiore
Great
8.8
9.3
/10
4.1
4.1
/5

Prime Location

Hotel Rosso23 is situated directly on Piazza Santa Maria Novella, a location renowned for its historic charm and close proximity to key attractions. Guests can reach the Duomo of Florence and Santa Maria Novella train station within a 5-minute walk. The central position allows easy access to Florence's vibrant culture, restaurants, and shops.

Room Selection

The hotel offers 42 stylishly furnished rooms in vibrant colors, including the unique French Room, designed for a dynamic clientele. Classic Rooms embrace simplicity, while the Superior Room provides a panoramic view of Santa Maria Novella square. Each accommodation is equipped with modern amenities such as satellite LCD TV and air conditioning.

Convenient Transportation

With Santa Maria Novella train station just 300 meters away, the hotel provides effortless access for train travelers. A shuttle service connects the station to Florence-Peretola Airport, facilitating airport transfers. Guests arriving by car can take advantage of the affiliated parking garage nearby.

24/7 Service

Hotel Rosso23's reception is open around the clock, ensuring assistance is available at any hour. The concierge service can help arrange tours and transfers, offering convenience for all guests. A luggage room and currency exchange further enhance the services provided.

Pet-Friendly Policies

Pet lovers will find the hotel accommodating, as it offers excellent amenities for four-legged companions. A welcoming kit is provided for pets, ensuring a comfortable stay. This service supports travelers looking to bring their pets along on their Florence adventure.

Highlights

Location: Piazza Santa Maria Novella

Rooms: 42 stylishly furnished rooms

Transportation: 300 meters from the station

Service: reception open 24 hours

Pets: welcoming kit for those traveling with their four-legged friend

“The location beside Santa Maria Novella is superb, putting guests in the heart of Florence near key transport links and sights. I particularly appreciate the hotel's blend of historical features with modern amenities and its attentive service, from the multilingual staff to the thoughtfully provided breakfast. This is a solid choice for travelers seeking both convenience and character.”
Hotel logo
James DavidEditor-in-Chief at Tohotel
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Select your room type

Hotel Rosso23 - Wtb Hotels offers a variety of rooms including double rooms, family rooms, and suites with breakfast, free cancelations, and special deals
Single Room
2 persons
110 sq. feet 
1 Single bed
Shower
Heating
Superior Double Room
2 persons
175 sq. feet 
1 King-size bed
Shower
Heating
Classic Double Room
2 persons
175 sq. feet 
1 King-size bed
Shower
Heating
Economy Double Room
2 persons
140 sq. feet 
1 Double bed
Shower
Heating
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Price and Room Availability Calendar

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Facilities

Hotel Rosso23 - Wtb Hotels offers amenities for your comfortable stay and unforgettable experiences
Facilities: Great
8.8/10Review score

General

  • Non-smoking rooms
  • Free Wi-Fi
  • Parking
  • Safe deposit box
  • 24-hour reception
  • Pets allowed
  • Rooms/ Facilities for disabled
  • Lift

Guest Parking

  • Electric kettle

Services

  • Valet parking
  • Room service
  • Welcome drink
  • Happy hour

Dining

  • Snack bar
  • Bar/ Lounge area

Children

  • Cots

Room features

  • Air conditioning
  • Heating
  • Mini-bar

Self-catering

  • Electric kettle

Media

  • Flat-screen TV
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Hotel Rosso23 - Wtb Hotels Location

Piazza Santa Maria Novella 21, Florence, Italy, 50123
Map view
Piazza Santa Maria Novella 21, Florence, Italy, 50123
Nearby
Square
Piazza del Duomo
1900 ft
Landmark
Campanile di Giotto
1900 ft
Church
Basilica of Santa Maria Novella
600 ft
Museum
Strozzi Palace
1300 ft
Museum
Riccardi Medici Palace
2000 ft
Museum
Museum of Opera of Saint Maria of Fiore
1900 ft
Church
Battistero di San Giovanni
1600 ft
Square
Piazza della Repubblica
1800 ft
Museum
Medici Chapel
1400 ft
Church
Ognissanti Church
1900 ft
Restaurants
Vincanto Ristorante
400 ft
Piazza di Santa Maria Novella 29 Rosso
Il Grillo
300 ft
Piazza di Santa Maria Novella 32r
Verdoliva Trattoria Toscana
100 ft
Piazza di Santa Maria Novella 25R
Chianineria Trattoria dall'Oste
1500 ft
Via De' Cerchi 40/R Via Alamanni 3/5 R Firenze
Trattoria al Trebbio
300 ft
Via delle Belle Donne 49r
Ristorante Alla Griglia
400 ft
Via Dei Banchi 25/R Via dei Banchi 25R
Restaurante Il Latini
1100 ft
Via Dei Palchetti 6/r
Cicalone
300 ft
Via Delle Belle Donne 43 R
Trattoria Za Za
1900 ft
26r Piazza del Mercato Centrale
Ristorante Palazzo Gaddi
600 ft
Via del Giglio 11
Caffe Santa Maria Novella
400 ft
Via della Scala 1/r
Explore Florence
Local Experiences Near Hotel Rosso23
Top Attractions
Activities
Dining
Entertainment
Cathedral of Santa Maria del Fiore
Cathedral of Santa Maria del Fiore
8 minutes' walk
Renowned for its striking dome, this cathedral features stunning frescoes and offers a breathtaking view from the cupola.
Ponte Vecchio
Ponte Vecchio
9 minutes' walk
An iconic medieval bridge lined with shops, known for its jewelry boutiques and picturesque views over the Arno River.
Gallerie Degli Uffizi
Gallerie Degli Uffizi
11 minutes' walk
Home to masterpieces by Botticelli and Michelangelo, this art gallery is a must-see for art lovers and history enthusiasts.
Piazza della Signoria
Piazza della Signoria
11 minutes' walk
A historic square featuring stunning sculptures, the Palazzo Vecchio, and a vibrant atmosphere for both tourists and locals.
Biking along the Arno River
10 minutes' walk
Enjoy scenic views while biking along the river; rentals are available nearby and ideal for both leisurely or adventurous outings.
Visit The Boboli Gardens
17 minutes' walk
Relax in expansive gardens filled with sculptures and fountains. A perfect escape for a tranquil stroll or a family picnic.
Vincanto Ristorante
Vincanto Ristorante
2 minutes' walk
This local favorite offers a warm ambiance with traditional Tuscan dishes. Reservations recommended for peak times.
Chianineria Trattoria dall'Oste
Chianineria Trattoria dall'Oste
6 minutes' walk
Known for its exceptional steak, this trattoria emphasizes fresh, locally sourced ingredients in a rustic setting.
Teatro della Pergola
15 minutes' walk
A historic theater featuring performances ranging from opera to contemporary plays. Check the schedule for family-friendly shows.
Jazz Club Firenze
12 minutes' walk
Live jazz music in an intimate setting. Weekly jam sessions and themed nights create a lively atmosphere for all ages.
Getting around
City Centre
Florence3 min  ·  700 ft
Airports
Peretola Airport (FLR)11 min  ·  4.2 mi
Pisa International Airport - Galileo Galilei (PSA)122 min  ·  50.2 mi
Train
Florence Santa Maria Novella Railway Station5 min  ·  1400 ft
Bus
Bus stop3 min  ·  700 ft
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Property information and rules
Check-in
from 14:00-23:59
Check-out
until 12 pm
Guest Parking
Private parking is possible at a location nearby at EUR 48 per day.
Internet
Wireless internet is available in for free.
Breakfast
A buffet breakfast is served at affordable prices. 
Pets
Pets are allowed on request.
Languages
English, Spanish, Italian
Year renovated:
2009
Number of floors:
4
Number of rooms:
42

Reviews and Ratings

Feedback about Hotel Rosso23 - Wtb Hotels from previous guests about their experience.
Review score
Based on 620 verified reviews
8.9/10
Great
92%
Recommend
Breakfast
9.2/10
Cleanliness
9.1/10
Comfort
9.0/10
Facilities
8.8/10
Free Wi-Fi
9.3/10
Location
9.7/10
Paid Wi-Fi
5.7/10
Staff
9.4/10
Value for money
8.4/10
Pros
Stylish hotel
Large room
Helpful staff
Good breakfast
Ideal location
Cons
Small bathrooms
Tiny showers
Guest reviews
based on 1218 reviews
8.8/10
No reviews yet on our siteUnfortunately, our guests have not yet left any reviews for this hotel, but you can read reviews from Booking.com.
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Questions of the users
About Hotel Rosso23 - Wtb Hotels
Is it possible to find an elevator within the hotel facility?
10 January 2024
Yes, the hotel has an elevator for guest convenience.
What options are available for late arrivals, such as after midnight from the airport?
5 February 2024
The reception is open 24 hours, so access is available even for late arrivals.
Who should be contacted regarding the booking process or any changes?
15 March 2024
Please reach out directly to the booking office for assistance.
Is there a facility for guests to store their luggage before or after check-in?
20 April 2024
There is a luggage storage area available for guests to use as needed.
Will housekeeping services be available every day during the stay?
18 May 2024
Yes, housekeeping services are provided daily for room cleaning.
Are there provisions for using electrical devices with standard 220V outlets?
22 June 2024
Converters are available at the reception for guests needing them.
What is the designated check-in time for guests?
15 July 2024
Check-in is available starting at 14:00 PM.
Is there flexibility in room arrangements to accommodate an additional bed for a child, alongside nearby parking options?
10 August 2024
An extra bed can be added, and there is parking available nearby.
What are the parking options for unloading luggage upon arrival?
25 September 2024
Parking in front of the hotel is permitted for unloading luggage, and there are nearby garages at varying daily rates.
Are interconnecting rooms available for families or groups traveling together?
30 October 2024
Interconnecting rooms are not available, but rooms on the same floor can be arranged.

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