Icon Embassy, Madrid ➤ Reviews, Rooms & Prices 2025

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Key details

About the Hotel

Serrano, 46, Madrid, Spain, 28001

Close to El Retiro Park

Great

8.6

9.2

/10

4.6

4.2

Loved by guests

Friendly staff
Wonderful breakfast
Clean rooms
Ideal location

"Traveling with a dog can be a challenge, but with two dogs weighing 40 kilos each it gets very complicated."

Mélisa L from Spain

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"Packed us a good picnic breakfast to take with us as we had to leave early and couldn't wait for breakfast to open."

Elizabeth from Australia

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"The room was incredibly spacious, beautifully decorated and impeccably clean, complete with a quant little balcony offering a pleasant street view."

Maria from United States

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Location

ICON Embassy is positioned at the exclusive Calle Serrano, the only hotel on this prestigious street. This central location places guests just steps away from renowned shopping avenues like Ayala and Ortega y Gasset. Major attractions such as Retiro Park and Puerta de Alcalá are within walking distance.

Dining

FloraFina Restaurant offers a healthy and varied breakfast under a glass ceiling, allowing guests to dine while enjoying natural light. The cuisine focuses on Mediterranean dishes, appealing to health-conscious travelers. Room service is available for those preferring to relax in their suites.

Rooms

The hotel features multiple room types, including Double Rooms and Superior Double Rooms with ample space and upscale amenities. Each room comes equipped with a pillow menu to cater to individual comfort preferences. Superior rooms also include kettles for a personalized touch.

Pet-Friendly Policies

ICON Embassy accepts pets, providing beds and bowls from the Barbour brand for furry guests. With nearby Retiro Park just 900 meters away, owners can easily enjoy outdoor activities with their pets. This makes the hotel a suitable choice for travelers who want to include their pets in their journey.

Business Services

The hotel offers a private event room with four balconies facing Calle Serrano, accommodating up to 20 people for meetings. A fully equipped bar and a relaxed atmosphere support informal business discussions. Guests can also access services for airport transfers and luggage storage.

Highlights

Location: Only hotel in Calle Serrano, close to major attractions

Dining: FloraFina with healthy breakfast options

Rooms: Superior rooms with pillow menu

Pet-Friendly: Barbour beds for pets

Business: Private event room for up to 20

“In Madrid's upscale Salamanca district, this boutique hotel provides a distinctive experience. Its address on Calle Serrano, combined with exceptional service, makes it quite special. I particularly appreciate the pet-friendly policy and the healthy dining at FloraFina, setting it apart from standard luxury accommodations.”

James DavidEditor-in-Chief at Tohotel

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Highlights from guests

DiningBreakfast Bliss

The breakfast buffet offered a wide selection, including gluten-free options. There was something delicious for everyone.

Grace from Canada

Review on

Guest ParkingParking Ease

Parking was easy! There's a loading zone to unload and a nearby garage; very convenient for families.

David from United States

Review on

Room FeaturesSpacious Comfort

The room was spacious and well-organized. Some rooms even have balconies with pleasant views.

Omar from Saudi Arabia

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Select your room type

The hotel offers a variety of rooms including double rooms, family rooms, and suites with breakfast, free cancelations, and special deals

Double or Twin Room

2 persons

240 sq. feet

1 King-size bed

Shower

Heating

room details

Triple Room

2 persons

270 sq. feet

1 King-size bed

Shower

Heating

room details

Deluxe Double Room Terrace

2 persons

260 sq. feet

1 Double bed

Shower

Coffee machine

room details

Quadruple Room

2 persons

295 sq. feet

1 Double bed

Shower

Heating

room details

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Price and Room Availability Calendar

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Facilities

The hotel offers amenities for your comfortable stay and unforgettable experiences

General

No smoking on site
Free Wi-Fi
Parking
Safe deposit box
24-hour reception
Pets allowed
Rooms/ Facilities for disabled
Security
Luggage storage
Lift
Coffee shop
Smoke detectors
Key card access

Guest Parking

Electric kettle

Services

Paid airport shuttle
Pet amenities available
Room service
Housekeeping
Car hire
Laundry
Dry cleaning
Tours/Ticket assistance
Welcome drink

Dining

In-room breakfast
Restaurant
Snack bar

Business

Business centre
Meeting/ Banquet facilities
Fax/Photocopying

Children

Cots

Room features

Air conditioning
Heating
Mini-bar
Soundproofed rooms
Terrace
Tea and coffee facilities
Ironing facilities

Bathroom

Free toiletries

Self-catering

Electric kettle

Media

Flat-screen TV
AM/FM alarm clock

Room decor

Parquet floor

Dining Onsite

Flora Fina invites guests to embark on a delightful culinary journey, showcasing the vibrant essence of Spanish and local gastronomy. With a modern ambiance, it serves a sumptuous breakfast buffet, followed by creative vegetarian and vegan options that elevate traditional fare.

Icon Embassy Hotel Madrid Restaurant photo

Flora Fina

Spanish, Local

Ambiance

Modern and welcoming, perfect for casual yet refined dining experiences.

Key Offerings

Begin the day with a bountiful breakfast buffet featuring fruit, cold cuts, cheeses, and freshly baked breads. Enjoy traditional Spanish breakfast items like bread with tomato, Iberian ham, and local cheese served amidst the first rays of sun.

Reservation

Not needed.

Open daily for lunch and dinner from 13:00 to 16:00 and 20:00 to 22:30.

Location

Serrano, 46, Madrid, Spain, 28001

Map view

Serrano, 46, Madrid, Spain, 28001

City landmarks

Museum

Prado National Museum

1.1 mi

Park

El Retiro Park

2800 ft

Square

Plaza Mayor

1.3 mi

Square

Puerta del Sol

1.2 mi

Landmark

Parque del Retiro

2900 ft

Casino

Gran Via

1.1 mi

Palace

Royal Palace of Madrid

1.5 mi

Museum

Museo Nacional Thyssen-Bornemisza

1.0 mi

Public Building

Cybele Palace

3900 ft

Football Stadium

Santiago Bernabeu Stadium

1.8 mi

Landmark

Calle Ponzano tapas

1.5 mi

Museum

Plaza de Cibeles

3700 ft

Museum

Museo Nacional Centro de Arte Reina Sofia

1.3 mi

Museum

Museo Sorolla

4500 ft

Landmark

Plaza de Toros de Las Ventas

1.3 mi

Library

Museum of the National Library

2100 ft

Landmark

Circulo de Bellas Artes

4700 ft

Museum

Museo de Historia de Madrid

4400 ft

Museum

Museo Lazaro Galdiano

4000 ft

Landmark

Palacio de Cristal

1.1 mi

Garden

Royal Botanical Garden of Madrid

1.2 mi

Museum

Anden 0

4700 ft

Park

Neptune Fountain

5300 ft

Landmark

Museum of Romanticism

4100 ft

Museum

Museo Nacional de Ciencias Naturales

1.1 mi

Museum

CaixaForum Madrid

1.3 mi

Square

Plaza de Santa Ana

1.3 mi

Nearby

Museum

National Archaeological Museum

1400 ft

Square

Plaza de Colon

1400 ft

Museum

Museo de Cera de Madrid

1800 ft

Restaurants

Platea Madrid

1000 ft

5 Calle de Goya

Hard Rock Cafe

900 ft

Paseo De La Castellana 2

Le Pain Quotidien

100 ft

Calle Velazquez 92

Restaurante Flora Fina

0 ft

Calle de Serrano 46 ICON Embassy by Petit Palace

Rocambolesc

300 ft

Calle Serrano 52 El Corte Ingles

Salon Cascabel

400 ft

Calle Serrano 52

Gourmet Experience Serrano

300 ft

Calle de Serrano 52 El Corte Ingles

Centro Riojano

300 ft

C/Serrano 25

Tierra Del Queiles

400 ft

Calle Hermosilla 7 Esquina Calle Serrano

La Maruca

1400 ft

Calle Velazquez 54

Explore Madrid

El Retiro Park

11 minutes walking

A stunning urban park featuring beautiful gardens, serene lakes, and outdoor sculptures, perfect for a stroll or a picnic.

National Archaeological Museum

6 minutes walking

Home to ancient artifacts, this museum offers insights into Spain's history with free admission on select days.

Prado National Museum

20 minutes walking

Renowned for its vast collection of European art, the museum features works by famous artists like Velázquez and Goya.

Puerta del Sol

25 minutes walking

A bustling public square in Madrid, famous for the iconic 'Bear and the Strawberry Tree' statue and vibrant street life.

Biking in Retiro Park

11 minutes walking

Bike rentals are available at El Retiro. Enjoy scenic paths and tranquil surroundings while cycling through the park.

Wellness Retreat

10 minutes walking

Nearby spas offer a variety of treatments. Perfect for relaxation after a day of exploring the vibrant city.

Local Markets

20 minutes driving

Madrid's local markets feature fresh produce and handmade goods. Great for experiencing local culture and flavors.

Flamenco Shows

20 minutes driving

Experience authentic Flamenco performances at nearby venues. Book early for the best seats and enjoy this rich cultural expression.

Restaurante Flora Fina

1 minute walking

A modern ambiance with seasonal dishes, focusing on fresh, local ingredients. Reservations recommended for evening dining.

Platea Madrid

4 minutes walking

A vibrant food hall offering diverse cuisine options from tapas to gourmet dishes, perfect for casual dining in a lively setting.

Hard Rock Cafe

4 minutes walking

Famous for its classic American cuisine and rock memorabilia, a lively atmosphere appeals to families and music lovers alike.

Tepic

2 minutes walking

Offers a taste of Mexican cuisine with signature dishes like tacos and enchiladas. Casual dining, suitable for groups.

Teatro Español

25 minutes walking

This historic theater hosts a range of performances, from classic plays to modern dramas, appealing to all ages.

Sala Riviera

20 minutes driving

A popular music venue showcasing live concerts and themed events. Known for its vibrant nightlife and electric atmosphere.

Casa de la Música

25 minutes driving

An all-ages venue with regular live music shows. From jazz to rock, there's always something for everyone to enjoy.

Bar Cock

25 minutes driving

A chic cocktail bar with a sophisticated vibe, famous for its classic cocktails and live jazz nights for a relaxed evening.

Getting around

City Centre

Madrid20 min · 1.0 mi

Airports

Madrid-Barajas Adolfo Suarez International Airport (MAD)31 min · 12.7 mi

Underground

Serrano3 min · 700 ft

Colon6 min · 1700 ft

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Property information and rules

Check-in

from 14:00-23:59

Check-out

until 12 pm

Guest Parking

Public parking is possible at a location nearby at EUR 30 per day.

Internet

is available in for free.

Breakfast

The hotel Icon Embassy serves a full breakfast for free.

Pets

Pets are allowed on request.

Languages

English, Spanish, Italian

Number of floors:

Number of rooms:

Former name

Petit Palace Embassy

Questions of the users

About Icon Embassy

Can you tell me if the rooms offer a balcony or a street view?

21 November 2024

Only the double superior or the double deluxe options feature a balcony or street view.

Is there a mini bar or refrigerator available in the rooms for keeping medicines cool?

05 December 2024

Yes, all rooms come equipped with a mini bar for your convenience.

Is secured parking available nearby for guests traveling to the area?

15 January 2025

While there is no on-site parking, a nearby private parking facility offers special rates for guests.

Do you offer connecting rooms for families or groups traveling together?

10 February 2025

Connecting rooms are not available, but adjacent rooms of the same category can be arranged based on availability.

What's the cost to bring my dog along during my stay?

25 January 2025

The fee for a dog is 25€ for the entire stay, not per night.

What attractions or notable areas are located close to the hotel?

30 March 2025

The hotel is ideally situated near famous shopping streets like Ayala and Velázquez, as well as attractions such as Parque del Retiro and Puerta de Alcalá.

Are there pet-friendly services available at the accommodation?

17 February 2025

Yes, pets are welcome, and they will receive a special bed, bowl, and food during their stay.

Can you suggest some healthy dining options available at the hotel?

12 April 2025

The FloraFina restaurant offers a delightful menu focused on healthy Mediterranean cuisine for breakfast and other meals.

Is there a facility to store luggage before check-in or after check-out?

29 May 2025

Yes, luggage can be stored for guests before check-in or after check-out to make exploring the city more convenient.

How can one experience typical local recommendations during their stay?

04 June 2025

Guests can refer to the Townster guide provided by the hotel, featuring curated spots favored by locals for an authentic city experience.