The Florance, Launceston ➤ Reviews, Rooms & Prices 2026

Name: The Florance, Launceston
Address: 17 Brisbane Street Launceston Tasmania, Launceston, Tasmania, 7250
Price range: US$119+
Rating: 9.1

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The Florance Hotel Launceston Corridors photo

The Florance Hotel Launceston Exterior photo

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Key details

About the Hotel

17 Brisbane Street Launceston Tasmania, Launceston, 7250

Next to City Park

Perfect

9.1

9.5

/10

4.0

4.8

Loved by The Florance guests

Comfortable beds

Delicious breakfast

Attentive staff

Spacious rooms

Attractive decor

"Breakfast is sensational and served in a gorgeous conservatory."

Jenny from Australia

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"This was a beautiful place to stay, great bed and shower, beautifully decorated with local artists, fantastic breakfast with gluten free options."

Kate

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4-star boutique accommodation with historic charm in Launceston

Location

The Florance offers a prime location in Launceston's arts precinct, a short distance from the CBD. Guests benefit from a private carpark for added convenience. The hotel sits near cultural experiences, allowing visitors to explore on foot.

Rooms

The Florance features 12 individual guest suites, each with a private ensuite and botanical themes. Guests can enjoy views of the City Park or heritage architecture from their suites. Unique Tasmanian-made beds with a choice of luxury pillows ensure a comfortable night's sleep.

Dining

The nearby Harvest Market, held on Saturdays, offers a selection of locally-sourced picnic options for guests. Visitors can purchase fresh ingredients to enjoy on the hotel's Garden Deck. Sweetbrew, located close by, provides well-crafted coffee and a variety of brunch items.

Events

The hotel accommodates small group functions with the capacity for 24 guests, making it suitable for exclusive events. This historic Victorian house setting adds ambiance and character to gatherings. Guests can enjoy both privacy and a shared experience during their stay.

Exploration

The Florance provides a gateway to Northern Tasmania, with attractions such as vineyards and National Parks within a day's drive. Guests can traverse local markets and food producers, experiencing the region like a local. Opportunities for outdoor activities abound, including mountain biking and hiking trails.

Highlights

Location: Prime location in Launceston's arts precinct

Rooms: 12 individual guest suites with City Park views

Dining: Harvest Market for locally-sourced picnic options

Events: Capacity for 24 guests in exclusive functions

“In my opinion, this thoughtfully restored Victorian house, with its historical charm, offers a unique lodging experience near City Park. The location is ideal for exploring Launceston's attractions, and returning to bespoke Tasmanian-made beds promises a restful night. I believe this hotel is a notable choice for those seeking character and convenience.”

Anna BlackEditor-in-Chief at Tohotel

Location: Perfect

9.5/10Review score

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Highlights from guests

Guest ParkingParking: A Plus!

On-site parking made our stay stress-free. It's a big bonus, especially being so close to everything.

Richard L. from Canada

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DiningBreakfast Magic

The breakfast bag, with muesli, fruit, and fresh toast, jam and avocado, was such a great idea!

Ann K. from Australia

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Room FeaturesCozy Comforts

The rooms are cozy and comfortable. It feels like a home away from home with everything thought of.

Geoff M. from United Kingdom

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Business FacilitiesPerfect Function

The Conservatory was perfect for our function, with space for dancing and a perfectly positioned bathroom.

Harley Jane from New Zealand

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Select your room type

The Florance offers a variety of rooms including double rooms, family rooms, and suites with breakfast, free cancelations, and special deals

Twin Room Private Bathroom
2 persons
18 sq. feet
2 Single beds
Air conditioning
Heating
room details
Queen Room
2 persons
20 sq. feet
1 King-size bed
Air conditioning
Heating
room details
Deluxe Suite
2 persons
25 sq. feet
1 King-size bed
Air conditioning
Heating
room details

Show all rooms

Price and Room Availability Calendar

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Check-in/ Check-out

Facilities

The Florance offers amenities for your comfortable stay and unforgettable experiences

Facilities: Perfect

9.2/10Review score

General

No smoking on site
Wi-Fi
Free parking
VIP check-in/ -out
Express check-in/ -out
No pets allowed
Rooms/ Facilities for disabled
Wheelchair access
Security
Adults only
Luggage storage
Smoke detectors
Fire extinguishers
Key access

Guest Parking

Electric kettle

Services

Housekeeping
Laundry

Facilities for people with disabilities

Toilet for disabled

Spa & Leisure

Garden area
Leisure/ TV room

Room features

Air conditioning
Heating
Soundproofed rooms
Sitting area
Terrace
Garden furniture
Tea and coffee facilities

Bathroom

Free toiletries
Sink

Self-catering

Electric kettle

Bedroom

Electric blankets

Media

Flat-screen TV

Room decor

Carpeted floor

The Florance Location

17 Brisbane Street Launceston Tasmania, Launceston, 7250

Explore Launceston

Launceston Local Highlights

City Park

8 minutes' walk

A beautifully landscaped park featuring historic trees, playgrounds, and the tranquil City Park Radio Museum.

Queen Victoria Museum and Art Gallery

8 minutes' walk

This cultural hub showcases Tasmanian art, history, and the region's rich industrial heritage with free admission.

Cataract Gorge Reserve

25 minutes walking

A stunning natural reserve featuring walking trails, a scenic chairlift, and swimming spots amidst breathtaking landscapes.

Launceston Tramway Museum

8 minutes' walk

An interesting museum dedicated to the history of trams in Launceston, featuring historical displays and vintage trams.

Gorge Scenic Chairlift

25 minutes' walk

A thrilling chairlift ride offering panoramic views over the Cataract Gorge, perfect for adventure seekers.

Yoga Classes at Wellness Spaces

8 minutes' walk

Relaxing yoga sessions available, promoting mindfulness and wellness right in the heart of Launceston.

Tassie Tiger Mini Golf

10 minutes' walk

Fun-filled mini-golf experience suitable for families, perfect for a light-hearted competitive outing.

The Royal Oak Hotel

1 minute' walk

Casual dining with a range of classic Australian dishes and local beers in a warm, friendly atmosphere.

Hoong Fatt Chinese Restaurant

2 minutes' walk

Authentic Chinese cuisine known for its dumplings and stir-fries, with vegetarian options available.

Restaurant 13

3 minutes' walk

A chic dining spot offering modern Australian dishes with local ingredients in a stylish setting.

Mekong Vietnamese Restaurant

5 minutes' walk

Delicious Vietnamese fare served in a vibrant environment, famous for its pho and fresh spring rolls.

Royal Park

15 minutes walking

A family-friendly park that hosts community events and live entertainment regularly throughout the year.

Albert Hall

5 minutes' walk

A historic venue featuring concerts, art exhibitions, and cultural events in a picturesque setting.

Getting around

City Centre
Launceston 10 min · 2700 ft
Airports
Launceston (LST) 24 min · 9.6 mi
Devonport (DPO) 134 min · 55.5 mi

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Property information and rules

Check-in

from 14:00-20:00

Check-out

from 05:00-10:00

Guest Parking

Private parking is possible on site for free.

Internet

Wireless internet is available in the entire hotel for free.

Breakfast

At the hotel The Florance guests are invited to a full breakfast served for free.

Children & extra beds

There are no extra beds provided in a room.

Pets

Pets are not allowed.

Number of rooms:

Reviews and Ratings

Feedback about The Florance from previous guests about their experience.

Review score

Based on 334 verified reviews

9.2 /10

Perfect

97 %

Recommend

Breakfast

8.8/10

Cleanliness

9.4/10

Comfort

9.5/10

Facilities

9.2/10

Free WiFi

9.5/10

Location

9.5/10

Paid Wi-Fi

9.0/10

Staff

9.6/10

Value for money

8.9/10

Pros

Comfortable room

Friendly staff

Easy walk

Quiet room

Seamless check-in

Cons

Tricky arrival

Shared iron

No microwave

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Questions of the users

About The Florance

Is there parking available for guests at the property?

10 January 2024

Yes, there is a car park located at the rear of the property for guest convenience.

Do you provide a shuttle service to and from the airport?

18 February 2024

Unfortunately, there is no shuttle service available, but taxis, buses, and Uber options are easily accessible with a fare of around $35.

What can I expect for breakfast during my stay?

30 January 2024

Breakfast includes a selection of fruit, yoghurt, muesli from Byron Bay, toast, and eggs, along with tea, coffee, hot chocolate, and juice.

Are there options for guests with dietary restrictions, like vegan meals?

25 February 2024

Yes, there are vegan options available to accommodate dietary needs.

Are the rooms equipped with air conditioning?

5 March 2024

All bedrooms and The Conservatory have air conditioning, along with fans in most rooms for added comfort.

What types of bed configurations are available?

12 April 2024

The property offers queen, king, and twin king single bed configurations, ensuring a variety of choices for guests.

Can luggage be stored if I arrive before check-in time?

15 May 2024

Yes, luggage storage is available for guests, and arrangements can be made ahead of arrival.

Do any of the rooms feature a balcony?

20 March 2024

While no rooms have private balconies, there is an upstairs balcony accessible from the hallway for guests to enjoy.

Is the surrounding area suitable for exploring on foot?

10 June 2024

Absolutely! The hotel is centrally located within the arts precinct, allowing easy access to many iconic food, shopping, and cultural experiences via strolls through the city.

Are there options for hosting private events at the venue?

1 April 2024

Yes, the venue can accommodate small group functions for up to 24 guests, providing an exclusive atmosphere for special occasions.